All Marketing articles – Page 222
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NewsRetailers agree common principles for alcohol sales as Labour threatens crackdown
Retailers say further Labour action is unnecessary, as industry is successfully regulating itself
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NewsTesco drops advertising agency, signs up BBH from Waitrose
BBH will now depart from Waitrose, W+K had only been Tesco ad agency since 2012
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News
Limited edition wine bottle has glow-in-the-dark label and a power button
The £35 rosé offers an interesting packing innovation with a luminescent label on an opaque black bottle
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NewsMaltesers' tie-in with Comic Relief urges the consumer to "bake yourself silly"
Charity push will see 5p donated from every pack of Maltesers sold
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NewsMornflake launches new gluten-free product
New oatmeal product certified by Coeliac UK, aimed at wider health-concious market
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NewsUnilever to donate to Comic Relief for every pack of PG Tips and Persil sold
The activity will be supported by two above-the-line campaigns for each brand next month, including digital and TV advertising
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NewsNivea launches new moisturiser aimed at "quick firming" for skin
The company describes the new product as the optimal solution for “quick firming when time is short”.
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NewsLidl's new Scottish range includes haggis, kilts, bagpipes
New range comes ahead of Burns Night celebrations
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My Alternative CVJess Templeton, KP Snacks, on Boyzone, pigeons and Chartres
When I was 15 I was a sales assistant at WH Smith. I have fond memories of recommending books to holidaymakers…
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NewsVimto flags up new look for Levi Roots drinks
Vimto is launching new packaging for its Levi Roots soft drinks…
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Comment & OpinionContent marketing: image will be everything in 2015
Content marketing saw exceptional growth last year and shows no signs of slowing down in 2015…
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NewsSainsbury's campaign tells shoppers to 'Love Your Freezer'
Sainsbury’s is following up its 2014 Love Your Leftovers campaign with a new Love Your Freezer campaign for 2015…
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NewsAlpro to run TV squirrel ad for its almond milk
Alpro is aiming to wake up the breakfast category with a new TV push that showcases its unsweetened almond milk…
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NewsYoung's looks to boost frozen fish with multichannel push
Young’s Seafood is hoping to revitalise the frozen fish category with a major new marketing push…
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NewsCadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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NewsMorrisons to sponsor Great Run series of events for next four years
Supermarket sees tie-up as extension of commitment to health
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NewsGok Wan fronts £2.5m media campaign for new Activia Fibre
Danone is looking to capitalise on the post-Christmas wellbeing trend…
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NewsAthlete Mo Farah to continue as face of Quorn
Company commits to increased advertising spend for second consecutive year
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NewsChilean wine secures major Sky sponsorship deal
Casillero del Diablo to feature on 55,000 TV films