All Marketing articles – Page 223
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Comment and Opinion
The first World Cup for women too!
Only days to go until Fifa 2014 begins and excitement is reaching fever pitch…
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News
Harrogate Spring water rolls off new bottling line
A new bottling line at the Harrogate Water plant in North Yorkshire has begun operation.
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News
‘Competitive’ Tesco fights back on price with new ad blitz
Tesco today stepped up the battle for hearts and minds in the supermarket price war with a new advertising blitz.
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News
ASA overturns ban on Kronenbourg’s Eric Cantona ad
An ASA ruling against Kronenbourg 1664’s Eric Cantona TV ad has been overturned on appeal.
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News
Mapa Spontex You range wins UK listings
Distributor Mapa Spontex is launching a new brand of natural cleaning products this week…
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News
Disney's Frozen to feature as new Poundland toiletries range
Licensed products specialist H&A is bringing Disney’s Frozen – the biggest animated movie in history – to the toiletries m…
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News
Simply Fresh targets 350 c-stores by 2019
Fast-growing symbol group Simply Fresh has laid out ambitious plans to grow its estate to 350 c-stores within five years…
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Comment and Opinion
Titania has European ambitions and there's good booze news
Given Daddy’s hatred for Bloody Europe, we were all quite surprised when he announced he wanted to become an MEP….
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News
M&S eschews supermarket price war with food quality focus
Marks & Spencer is launching an in-store campaign to highlight the superior quality of its Simply M&S range…
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Comment and Opinion
Stella's polished perfection ad takes us in a classy direction
The World Cup might be a big deal for most lager brands – but Stella Artois is doing something reassuringly different…
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News
Colman’s Mustard dons a vintage look for 200th anniversary
Colman’s Mustard is rolling out vintage mustard jars to celebrate its 200th anniversary.
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News
Terry Jones to replace Clare Cheney at Provision Trade Federation
The Food and Drink Federation’s communications director, Terry Jones, has been appointed director general of the PTF…
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News
Reggae Reggae brand attempts to lure new shoppers with revamp
Levi Roots’ Reggae Reggae brand is getting its first makeover since launching in 2007…
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News
VO5 haircare makeover aims to cut out confusion for the fellas
Unilever is aiming to simplify shopping for confused fellas by giving its V05 styling products a makeover…
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News
Costcutter migration from Nisa to P&H starts in South West
Costcutter has started migrating retailers in the South West over to its new buy-and-supply agreement with P&H…
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Analysis and Features
Parkfoot: the forecourt game changer
Following an extensive renovation, the Spar Parkfoot forecourt store in Kent has grown sales and landed a raft of awards…
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News
ASA refers ‘calorie-burning’ soft drink Aspire to Trading Standards
Fahrenheit60, supplier of a soft drink that claims to burn calories, has been reported to Trading Standards by advertising watchdogs.
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News
Decaffeinated coffee market gets kick of NPD
Suppliers are looking to revive the declining and “commoditised” decaf coffee market with artisan products…
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News
Gastro Alfresco outdoor eating push backed by brands
A multi-brand marketing campaign that encourages consumers to dine and entertain outdoors is returning this summer…
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News
Musgrave admits: 'We made mistakes in GB'
Musgrave chief Chris Martin has admitted “management mistakes” are partly to blame for “disappointing” results…