All Marketing articles – Page 223
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NewsNew Air Wick range offers "multi-dimensional fragrance"
Life Scents range described as “biggest development in the brand for many years”
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NewsGiant Grey Goose vodka ad spans the walls at Bank Tube station
Grey Goose has taken over the whole of the northbound Northern Line platform at London’s Bank Tube…
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NewsWeetabix to launch £5.5m Weetabuddies campaign in January
Meet the Weetabuddies – the first Weetabix characters since the brand’s Neet Weet…
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NewsRob Pickering joins Harrogate Water as sales & marketing boss
Rob Pickering has been named the new sales and marketing director for Harrogate Water Brands…
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Analysis & FeaturesTop campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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NewsBritish Lion eggs ads to air on ITV, C4 and Sky in January
British Lion eggs will return to TV screens in the New Year with its first major ad campaign in a decade…
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NewsHenderson puts the Spar in Sparkle in Christmas TV ad campaign
Henderson Wholesale has launched a £350,000 Christmas ad campaign for Spar stores in Northern Ireland…
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NewsAdams Foods relaunches Pilgrims Choice with £3m campaign
Adams Foods is to relaunch Pilgrims Choice next month in an attempt to revive the fortunes of the Cheddar category…
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NewsRichmond sausages get big festive marketing push
Kerry Foods has rolled out the biggest-ever Christmas push for its Richmond brand…
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NewsBargain Booze unveils mobile loyalty scheme
Bargain Booze is set to launch a new mobile loyalty scheme before Christmas…
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NewsCo-op launches convenience-focused Christmas ad campaign
The Co-operative Group has launched its Christmas TV advertising campaign.
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NewsLessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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NewsUrban Eat sarnies and wraps on sale in Paris
Urban Eat has launched a food-to-go range in France…
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Comment & OpinionMcVitie's baby animals show the way on Christmas TV ads
A cockapoo puppy named Rosie joined my family this year. I never cared for dogs but my wife and kids wanted one…
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NewsBisto launches 'real life' stories TV ads in £4m push
Bisto is launching a series of new TV ads as part of a £4m push…
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NewsSainsbury's 'dubstep dads' ad smashes one million views
A viral ad to showcase Sainsbury’s 2014 Christmas jumper range is taking social media by storm.
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NewsAldi joins chorus of Match & More complaints to ASA
Aldi has lodged a complaint against Morrisons’ Match & More price matching scheme with the ASA…
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Analysis & FeaturesBlack Friday triggers pre-Christmas promotional blip
Black Friday didn’t just take up column inches in the national press this week…
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NewsMcVitie's returns to Christmas TV with Victoria biscuits ad
United Biscuits has launched its first-ever TV campaign for its McVitie’s Victoria assortment box…
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NewsMorrisons to promote Christmas range with wrapping paper giveaway
Morrisons is giving away ‘Brussels sprouts design’ wrapping paper in select publications next week.