All Marketing articles – Page 224
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News
Holland & Barrett to become omni-channel with 'sexy' website
Holland & Barrett is launching a new e-commerce website next week in the latest stage of a £16m IT upgrade…
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Category Report
Focus on Meat Free
In the wake of Horsegate, one might have expected meat-free to flourish, but instead sales are flat. What’s gone wrong?…
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Comment and Opinion
World Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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Comment and Opinion
Infographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
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Comment and Opinion
The chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
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News
Benecol ad struck down for misleading health claims
An ad for Benecol yoghurt drinks has been banned by the Advertising Standard Authority for misleading consumers about the drink’s health benefits.
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Comment and Opinion
Unilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
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News
Danone Oykos yoghurt puts hunks on spoons
Danone’s Oykos is calling on the British public to nominate the hunks in their lives…
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News
Little Dish revamps its kids' food portfolio
Little Dish has refreshed its portfolio with new and improved recipes…
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News
Ye Olde Oak follows Tesco boost with kids range and TV ads
Hot dog supplier Ye Olde Oak has launched a kids’ range and is advertising on TV for the first time in more than 25 years…
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News
Maynards Discovery Patch hedgehogs make TV debut in Aardman ad
Maynards is bringing its Discovery Patch sub-brand to TV for the first time…
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News
Kerry gets behind Wall's with breakfast sausage campaign
Kerry Foods has launched a £1.5m marketing push to promote Wall’s sausages…
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News
Goodfella's Takeaway pizza offers tear-top authenticity
Goodfella’s has relaunched its Takeaway sub-brand to make it closer to an “authentic takeaway experience”…
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News
Pizza Express salad dressings go chilled
Pizza Express salad dressings are being expanded into chilled…
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News
Mini Babybel gets kitted out for World Cup
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers to capitalise on the forthcoming FIFA …
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News
PG Tips Monkey to appear on new clothing ranges
PG Tips mascot Monkey is to feature on two new clothing ranges…
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News
Holland's launches Guinness steak pie
Lancashire baker Holland’s has partnered with Diageo to launch a Steak & Guinness pie…
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News
Dried fruit supplier Maxwell Foods pitches Peppa Pig raisins
An Australian dried fruit supplier has opened a UK office and launched Peppa Pig snack raisins…
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News
Tesco adds contactless payment to 500 London stores
All 6,000 payment points in Tesco’s London stores have been upgraded to accept contactless payments…
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News
Tesco targets kids' drinks in alliance with Action on Sugar
Tesco is planning a major crackdown on sugar in soft drinks after joining forces with the Action on Sugar campaign…