All Marketing articles – Page 224
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NewsVO5 introduces new haircare duo for 'casual' styles
Unilever has developed new V05 haircare lines to tap the trend for casual hair styles…
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NewsDr Organic follows up 'snail slime' cream with new range
A skincare brand based on ‘snail slime’ has expanded from a single line to six products…
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NewsSainsbury's war ad is Christmas winner with 12m YouTube views
Sainsbury’s Christmas ad is the runaway leader in the popularity stakes for grocery ads this Christmas…
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NewsAsda rolls out 3D printer to Watford and Milton Keynes stores
Asda is speeding up expansion of its 3D printing services, which can scan a person in seconds…
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NewsSpar and Nisa launch online Christmas campaigns
Spar and Nisa have taken their Christmas campaigns digital…
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Comment & OpinionBrands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
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NewsRebecca Oliver-Mooney joins Müller Wiseman as category boss
Müller Wiseman Dairies has named Rebecca Oliver-Mooney as category & marketing controller…
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NewsBlack Friday: In pictures
As the dust settles on another Black Friday, it would seem that the now annual scramble for discounted televisions and tablets has been as chaotic and popular as ever.
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NewsJocelyn McNulty joins Tyrrells Crisps as marketing director
Tyrrells Crisps has appointed the woman who helped bring Belvita and Oreo to the UK as its new marketing director…
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NewsWrigley rolls out more 'low-cost' LED-lit gum displays
As The Grocer urges retailers to switch to LED lighting, Wrigley is rolling out a further 5,000 LED-lit gum display…
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NewsSupermarket price cuts only saving householders £2 a month
Supermarkets may have been throwing millions at price cuts to take on the discounters and reverse sliding market share…
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NewsSplash it all over: Unilever marks Brut 50th anniversary
Unilever has launched a digital campaign to celebrate the 50th anniversary of Brut.
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NewsDurex creates 'world's first' dual-screen TV ad
Durex has claimed a world first with a ‘synchronised dual screen’ campaign that allows viewers to see characters from its new TV ad ‘behind closed doors’ on their mobile or tablet.
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NewsASA will not investigate Sainsbury's Christmas ad
The Advertising Standards Authority will not investigate Sainsbury’s Christmas TV ad, despite 727 complaints on grounds of taste.
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NewsAdvertising watchdogs silence Duracell's drumming bunny
Duracell’s drumming bunny mascot has been forced to take a break – temporarily – by advertising watchdogs.
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NewsAdvertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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NewsWhite's Oats announces £1m drive to grow sales and presence
Northern Irish cereal supplier White’s Oats has announced a £1m drive to grow its presence in the UK and further afield…
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NewsPomeGreat returns to 'core values' after disastrous rebrand
PomeGreat boss Adam Pritchard has admitted he got it “spectacularly” wrong after a revamp…
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NewsHomepride backs Wallace & Gromit charity push
Homepride has launched limited-edition packs of flour…
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Analysis & FeaturesChristmas TV ads 2014: our experts rate all the supermarket ads
From uber reality to pure escapism, our experts give their verdict on the supermarket Christmas ads…