All Marketing articles – Page 225
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NewsKinder adds to its chocolate range with sharing bags
Booming chocolate brand Kinder is being expanded into sharing and countline bags next year…
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NewsMarks & Spencer tops poll of consumers' favourite Christmas advertising
Marks & Spencer has come top in a consumer poll of Christmas TV ads.
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NewsMorrisons takes giant Christmas pudding on the road to drive festive sales
Morrisons is sending a giant Christmas pudding-shaped car round the UK to give out vouchers and free food as part of the supermarket’s Christmas Special campaign.
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NewsCadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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NewsRevealed: Coupe's chart to propel Sainsbury's forward
This is the chart that underpins Sainsbury’s new strategy – an analysis of how much customers care about products versus w…
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NewsWaitrose boosts availability of Thanksgiving food and drink
Waitrose is boosting availability of Thanksgiving-related products in response to a “surge” in the festival’s popularity…
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Comment & OpinionNew ways of disseminating traditional values
The release of UK retailers’ Christmas TV adverts is now more hotly anticipated than the race for the Christmas No 1…
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NewsSainsbury's ad recreates WWI Christmas Day truce
Sainsbury’s has unveiled its 2014 Christmas ad offering - honing in on the 1914 Christmas Day truce between British and German soldiers in a highly-emotive advertising campaign
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NewsM&S and Interflora trademark battle continues
The 2013 High Court injunction effectively preventing Marks & Spencer from bidding on the Interflora trademark in the Google advertising programme AdWords remains in place, at least temporarily, the Court of Appeal has said.
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NewsMorrisons to make availability key focus for Christmas
Morrisons is kicking off its Christmas marketing campaign on Friday with a 60-second ad - and has unveiled plans to make availability a key part of its festive strategy.
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NewsCheers: experts raise a glass to There's a Beer For That TV ad
Marketing experts who criticised last year’s TV ad for the beer industry’s generic marketing campaign have declared its successor a big improvement.
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NewsSHS Sales and Marketing adds Vileda and Zip to its portfolio
Distributor SHS Sales and Marketing has added household brands Vileda and Zip to its portfolio…
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NewsSainsbury's new pricing strategy paying off
As Sainsbury’s CEO Mike Coupe prepares to unveil his strategic update…
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Comment & OpinionHow branding can bring clarity and focus to mergers & acquisitions
With the Chiquita/Cutrale banana deal in the headlines, Vicky Bullen, CEO of Coley Porter Bell, looks at how branding can help turn mergers and acquisitions into a success.
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NewsWhat a feeling: Tesco unveils its 2014 Christmas TV ad
Tesco is ramping up the festive cheer in its 2014 Christmas TV ad with a light show created by a team that worked on the 2012 Olympics opening ceremony.
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NewsWhitby Seafoods revamps range with 'frozen is better' message
Whitby Seafoods is hoping to breathe fresh life into the frozen fish category with a new look and revamped product range…
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NewsKik E-Cigarettes scores TV first with vaping ads
KiK E-Cigarettes is set to become the first manufacturer to take advantage of new advertising rules…
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NewsM&S vs Interflora case to return to the High Court for retrial
Marks & Spencer has won the latest skirmish in its six-year legal battle with Interflora…
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NewsUnilever Project Sunlight ad push to focus on food waste action
Unilever is launching a TV campaign highlighting its work with Oxfam to tackle hunger and food waste.
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NewsAldi follows Lidl in poking fun at Morrisons' Match & More
Aldi has taken a leaf out of Lidl’s book by running newspaper adverts poking fun at Morrisons Match & More…