All Marketing articles – Page 226
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News
Wanis brands score deal to sponsor celeb football event
Nrich milk drink and Carib Lager have struck a deal to sponsor celebrity football tournament Soccer Six.
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News
Brewdog takes swipe at Portman Group over Dead Pony Club ruling
Brewdog has responded to a ruling from the Portman Group that packaging for its Dead Pony Club beer broke alcohol marketing rules in characteristically bullish fashion.
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News
Jokes to appear on egg shells in Big & Fresh trial
Punchline to Dom Joly jokes appear once the eggs are flipped…
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News
Manomasa tortillas develops three new flavours
Premium tortilla brand Manomasa - developed by former Intersnacks MD Calum Ryder - is rolling out three new flavours.
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News
The Coconut Collaborative gets listings for dairy-free yoghurt
Gü founder James Averdieck has unveiled his new brand – dairy-free yoghurt range The Coconut Collaborative…
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News
Bargain Booze to merchandise wines by flavour
Bargain Booze is to sell wines by flavour rather than origin in a revamp of wine fixtures across its entire estate…
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News
John Ross Jr tea salmon netted by Harrods
Aberdeen smokehouse John Ross Jr has struck a deal with Harrods for its premium tea-smoked salmon with Lapsang Souchong…
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News
Walkers Counts for More website to offer rewards to indies
Walkers is giving independent retailers the chance to earn rewards such as free stock…
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News
QD Stores ramps up online to rival Wilko
QD Stores has relaunched its transactional website in a bid to take on the likes of Wilko…
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News
Londis ditches lower-tier membership offer
Londis has been turning away prospective new members as part of a recruitment strategy shake-up…
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News
Co-op targets Tesco Express/Sainsbury's Local with price cuts
The Co-operative Group is investing £100m in price cuts in a bid to better compete on price with multiple convenience riva…
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News
Organix in No Junk campaign as 'mums don't trust industry'
Fewer than one in 10 mothers trust the food and drink industry to make products that are good for their children…
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News
Iceland brings back classic 'that's why mums go to' strap
Iceland has revived its famous ‘that’s why mums go to Iceland’ slogan for a new TV push…
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News
Sprite sales suffer slump following reduction in sugar
Sales of Sprite have nosedived since its sugar content was cut by a third, exclusive analysis by The Grocer has revealed…
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Comment and Opinion
Big four supermarkets' plight can be exploited
We struggle to recall when each of the big four all lost market share on such a sustained basis…
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Comment and Opinion
Native is the advertising buzzword of 2014
There is an opportunity for clever native advertising to grab attention by adding value through content…
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News
Pot Noodle BBQ Steak aims to sizzle in Brazil-themed campaign
Unilever has launched a £2m marketing push for Brazilian BBQ Steak Pot Noodle flavour.
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News
Traditional Scottish Ales rebrands as Black Wolf Brewery
Traditional Scottish Ales has become The Black Wolf Brewery and unveiled a new range of modern craft beers…
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News
Fabulous Bakin' Boys MD reveals plans for future
NPD and marketing will be key to the future of Fabulous Bakin’ Boys, says the new head of the bakery business…
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News
Wilko launches first TV campaign
Wilko has taken inspiration from Pirates of the Caribbean for its first-ever TV ad campaign…