All Marketing articles – Page 227
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Comment & OpinionHashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…
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NewsPalmer & Harvey appoints Jez Pegg as its new sales and marketing director
Palmer & Harvey has appointed Jez Pegg to the new role of sales and marketing director
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NewsLet There Be Beer campaign gets new name, new support and new TV ad
Industry-wide beer marketing campaign Let There Be Beer has been relaunched as There’s A Beer For That.
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NewsCrosse & Blackwell Best of British soup activity gets £1m push
Crosse & Blackwell is to spend a further £1m on a TV and outdoor push for its Best of British soups…
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NewsDiageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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NewsFlorette's introduces baby kale to the UK single leaf sector
Florette is supporting its launch of the UK’s first baby kale leaves with a marketing push in 2015…
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NewsArla-style dairy marketing push would face funds issue
As Arla this week kicked off a marketing push encouraging the public to support dairy farmers…
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NewsMarketing, Advertising and PR Awards 2014: the winners
Flying saucers, a disappearing island and a clever riposte to Russia’s anti-gay laws…
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NewsTwinings unveils 'biggest innovation programme ever' in tea
Twinings has unveiled what it claims is the biggest innovation programme ever seen in the UK tea category…
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NewsPrince & Sons gets first major retail listing at Selfridges
Premium British tea brand Prince & Sons is ramping up distribution as it adds two seasonal blends to its portfolio…
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NewsJerome Flynn fronts chocolatier’s bid to save white lions
Games of Thrones star Jerome Flynn is fronting a campaign by Conscious Chocolate to protect Afrian white lions Games of Thrones star Jerome Flynn is to front a partnership between West Sussex-based Conscious Chocolate and the Global White Lions Protection Trust (WLT). The supplier is donating 10% ...
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Comment & OpinionPrice cuts are not the only tactic in retail war
Some smart firms are playing the long game when it comes to promotions, says Andrew Marwick, managing director at Opia.
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Comment & OpinionRetailers should harness media brands in the run-up to Christmas
Advertisers could do worse than partner with magazines, websites and radio stations this Christmas, says Krissie Ford of Bauer Media.
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NewsPepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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NewsRocket Fuel energy coffee brand launch is out of this world
Energy coffee brand Rocket Fuel is reaching for the sky with a marketing push that will include a rocket launch…
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NewsSean Uprichard rejoins breakfast brand Fuel as marketing chief
Sean Uprichard has been appointed brand and marketing head at breakfast brand Fuel…
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NewsSelfridges launches a beer-filled advent calendar
Selfridges has unveiled a Christmas tree-shaped beer-filled advent calendar…
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NewsLizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…
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Category ReportFocus on Winter Remedies
After a year of relatively mild weather, in which sales fell 6.1% by value, suppliers of winter remedies are hoping for a …
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NewsSugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…