All Marketing articles – Page 228
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Analysis & FeaturesHow independents can make more money from the wine fixture
Wine is daunting to a lot of shoppers. And supermarket deals are hard to compete with if you don’t know what you’re doing…
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NewsWaitrose invites public to sing on Christmas advert
Waitrose has announced it will be asking customers and staff to record the soundtrack for its 2014 Christmas television advert.
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NewsGaea olives and oils range makeover aimed at younger audience
Greek food brand Gaea has given its olives and olive oils a ‘contemporary’ makeover…
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Comment & OpinionLidl is catching up and even overtaking Aldi with its marketing
Lidl and Aldi are proving that the Germans have a sense of humour – and really get social media too…
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NewsJack Daniel's Order of Gentlemen get Tumblr site
Jack Daniel’s Order of Gentlemen get Tumblr site…
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Analysis & FeaturesIs Match & More more or less than the sum of its parts?
In a hastily convened briefing last Thursday (2 October), Morrisons finally unveiled details of its long-awaited loyalty c…
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Comment & OpinionFmcg brands hold their own on powerhouse list
Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands
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NewsE-cigs can be shown on TV under new advertising code
E-cigarette suppliers will be able to show their products on television for the first time under a new code of practice.
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Comment & OpinionProduct innovation means an end to ‘garlic bread syndrome’
Brits love a curry – so why are there so few recognisable, mainstream curry brands? asks Ajaz Ahmed.
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NewsLidl pokes fun at Morrisons' price-matching pledge
Lidl has poked fun at Morrisons’ price-matching pledge, announced to some fanfare on Thursday (2 October), with its latest stab at reactive advertising.
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NewsUK retailers raise concerns over timing of simultaneous global music releases
Retailers have warned that insisting all music albums are released on a Friday could increase costs and raise logistical problems.
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Comment & OpinionMascot Fred gets saucy – and scary – in new Homepride ad
Pale-faced Fred is apparently some sort of giant Lego undertaker
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Comment & OpinionBuy British Day appeals to hearts and wallets
Popping to the shops today? You may want to take the time to look for a ‘Made in Britain’ label
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Analysis & FeaturesHot beverages ad spend climbs 15.9%
It’s no surprise it’s the coffee brands that have increased ad spend the most in the past year, after the coffee pod market opened up.
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Analysis & FeaturesNescafé tops our social list... in a wheelbarrow
A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer
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Comment & OpinionDoes Coke Life make Coca-Cola big, bad and stupid?
Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.
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NewsCostcutter names Jenny Wilson marketing director
Jenny Wilson has been appointed marketing director at Costcutter.
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NewsTetley offers knitted Tea Folk cosies in pack promo
Tetley has launched an on-pack promotion offering knitted Tea Folk cosies.
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NewsFox's pledges raft of biscuit NPD to revive brand
Fox’s has pledged to bring game-changing NPD to biscuits over the next three years…
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NewsVelvet toilet tissue plants 8,000 new trees in Britain
Toilet tissue brand Velvet has planted more than five million trees – including 8,000 in the UK…