All Marketing articles – Page 229
-
NewsGrant’s whisky targets younger consumers with #IOU campaign
Grant’s has launched a global campaign to introduce the whisky to younger consumers.
-
Comment & OpinionVolvic's ad gets the epic treatment
Is there any grocery category more boring than bottled water? Newsflash! It all tastes the same and comes out of taps anyw…
-
NewsTesco uncorks digital edition of its Wine Magazine
Tesco has unveiled a digital edition of its Wine Magazine featuring video content and interactive features.
-
NewsHeinz unveils 'moments' TV ad for Tomato Ketchup
Heinz is next week airing the first new TV advert for its Tomato Ketchup in five years…
-
Comment & OpinionIt's about price, stupid
What do shoppers want? It’s a question retailers and suppliers never tire of asking
-
NewsDiageo unveils £15m Smirnoff campaign
Diageo has this week launched a £15m push for its Smirnoff vodka brand.
-
NewsAbsolut vodka reveals Warhol-inspired bottle design
Absolut is paying tribute to Andy Warhol’s artwork with a limited-edition bottle.
-
NewsStarburst gets spooky with Trick or Treat sharing bag
Wrigley is gearing up for Halloween with a limited-edition ‘trick or treat’ Starburst sharing bag…
-
NewsVolvic's new ad features 'unstoppable' armies and dinosaurs
Pterosaurs, armies and exploding volcanoes feature in Volvic’s epic new ad…
-
NewsWeekend Kitchen with Waitrose TV show set for Channel 4 return
Channel 4 has re-commissioned its Weekend Kitchen with Waitrose show, hosted by presenters Lisa Snowdon…
-
NewsTesco health 'hackathon' won by app that beats pester power
An app that flips pester power on its head and encourages children to demand healthier food has won a Tesco competition…
-
Analysis & FeaturesBeacon technology's shopper marketing potential for indies
Beacons are the hottest retail technology on the block, allowing brands and retailers to ping offers straight to smartphon…
-
NewsGuinness TV ad goes inside brewery gates
Diageo is on the campaign trail with a TV push for Guinness that takes viewers inside the gates of its 255-year-old Dublin-based brewery.
-
NewsNew Mr Men character Mr Glug created for Evian water
Water brand Evian has teamed up with Mr Men owner Sanrio to create new character Mr Glug.
-
Comment & OpinionLook who's talking: Lidl opens up
Lidl has been opening up - what a change from the past
-
NewsAnya Hindmarch gives Frosties fashionable new look
Kellogg’s has teamed up with British fashion designer Anya Hindmarch, who has designed a pack of Frosties featuring her famous handbags.
-
NewsWKD secures sponsorship deal with ITV2 sitcom Plebs
Caligula wasn’t the only ancient Roman with a wicked side. But while the tyrannical emperor probably stuck to wine, historical sitcom Plebs has a taste for something vodka-based and blue - with its second series to be sponsored by RTD brand WKD.
-
Comment & OpinionPlanning a PR stunt? Ask for forgiveness, not permission
I thought a giant one-tonne hailstone full of Jimmy’s Iced Coffee crashing on to the beach would be pretty fun…
-
NewsSlush Puppie and Candy Crush Saga to hit confectionery aisles
Bon Bon Buddies is to bring brands such as Slush Puppie and Candy Crush Saga to the confectionery aisle…
-
NewsFreedom Food scheme rebranded as RSPCA Assured
Freedom Food, the RSPCA’s farm animal welfare assurance and labelling scheme, is to be rebranded for the consumer market as ‘RSPCA Assured’.