All Marketing articles – Page 229
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News
Mo Farah gets behind Weetabix's Ultimate Sports Day campaign
Olympic gold medallist Mo Farah is fronting a major new marketing push for Weetabix…
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News
Vimto targets mums of teens with creation of Vimtoad
Vimto is overhauling the brand’s packaging and embarking on its biggest-ever marketing campaign…
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Comment and Opinion
Does your blog work for you and your customers?
The way your customers make purchase decisions is changing…
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News
UBUK revamps Go Ahead! healthy biscuit brand
United Biscuits is giving healthy biscuit brand Go Ahead! a makeover in an effort to revive flagging sales.
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News
Sarah Ellis is head of marketing at Blakemore Trade Partners
Sarah Ellis is the new head of marketing for Blakemore Trade Partners.
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News
Accolade revamps its quality South African wines
Accolade Wines has rolled out new looks for two of its South African brands…
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News
Heck offers Feck sausages for St Patrick's Day
Heck, the sausage brand owned by Debbie and Andrew Keeble, is changing its name to Feck for St Patrick’s Day…
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News
Morrisons chooses Taste Inc to drive its hot snacks category
Microwave snacks brand Taste Inc has ousted Kepak’s Rustlers and Zugos from Morrisons…
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News
Goodfella's launches World Cup and theme park pizzas
Goodfella’s is rolling out two new pizzas this week – one topped with nachos and the other inspired by a theme park ride…
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News
Kerry Foods launches Brave Bones Club TV push for Cheestrings
Kerry Foods is launching a new TV campaign for Cheestrings, which will highlight its ‘real cheese’ credentials…
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News
Chicago Town TV ad claim queried by Domino's
Takeaway pizza supplier Domino’s has complained to advertising watchdogs about the latest Chicago Town TV ad…
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News
Rustlers launches filled naan snacks
Rustlers owner Kepak Convenience Foods hopes to tap the popularity of Indian ready meals with the launch of filled naans…
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News
Asda's new George Home range set for TV advertising campaign
Asda is set to roll out a TV ad campaign for its new homeware range George Home, The Grocer understands…
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News
Tesco ads attract more ASA complaints than rest of big four
The ASA received more complaints about Tesco in 2013 than the other top four supermarkets put together…
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News
E-cigarette makers push for alcohol link in advertising
Makers of electronic cigarettes have welcomed a consultation on the rules governing how their products should be advertised.
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News
Tesco kicks off first TV ad campaign for Blinkbox Music
Tesco has launched its first above-the-line advertising campaign for its music-streaming service Blinkbox Music.
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News
Shakira becomes Danone Activia global brand ambassador
Danone has signed up pop star Shakira as the new global brand ambassador for Activia – but the UK campaign for the yoghurt…
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Comment and Opinion
Exceedingly good marketing
Is Premier Foods about to ditch the ‘Exceedingly good cakes’ slogan from Mr Kipling? Not so fast…
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Analysis and Features
The sensory science behind a hit sausage
Reformulating a brand but worried it won’t taste as good as the original? Marketing Sciences can help…
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News
Wrigley 5 gum gets £4m push and Pulse is back
Wrigley is launching a £4m push for gum brand 5 and bringing back its Pulse flavour…