All Marketing articles – Page 23
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Comment & OpinionWhat we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
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NewsRichmond launches £2.6m ‘Good Times’ brand campaign
A 360-degree campaign spanning TV, VOD, social and out-of-home has launched to celebrate the brand’s heritage while also providing a look ahead
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NewsCauldron launches new products and packaging for veggie range
The launches come with the unveiling of a new look across its ten strong range of staple products
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NewsAldi ‘cheapest Christmas dinner’ ad misled, says watchdog
The ASA found the claims in a national newspaper ad to be misleading in a number of ways, after Sainsbury’s complained
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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ProfilesMy food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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Comment & OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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NewsCJ Lang to use eco-friendly video walls at trade show
LED screens will replace traditional paper and vinyl marketing in a big push for sustainability
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NewsOnken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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Comment & OpinionI spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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NewsPoundland to play up latest ranges in new TV ad campaign
Poundland wants shoppers who may not have visited in a while to come and see how much it has evolved
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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NewsGousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment & OpinionHow Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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NewsYoung’s launches mini fish fillets into Chip Shop range
The mini fillets are coated in batter and available in the freezer aisle
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NewsPepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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NewsCookie dough brand Doughlicious unveils ‘vibrant’ packaging refresh
The new-look packs have started rolling into Doughlicious stockists globally
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ProfilesMy food & drink job: Chloe Graves, marketing co-ordinator, Glebe Farm
’I was relentlessly passionate in the interview – I don’t think I gave my interviewer time to breathe!’
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Category ReportDairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Comment & OpinionWhy we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient