All Marketing articles – Page 231
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NewsBirds Eye Fusions join new Steamfresh range
Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh
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NewsMondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
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NewsAspall cider develops new look for core range
Cider manufacturer Aspall has revamped the branding across its core range, which is rolling out to stores now
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NewsAndrew Gray promoted to group marketing director at BAT
British American Tobacco has named Andrew Gray as its new group marketing director
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NewsTesco to brainstorm health strategies for web in hackathon
Tesco is set to bring together 100 web developers, marketers, designers and entrepreneurs for a 48-hour “hackathon”…
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NewsMini roast dinner push by Eblex during Coronation Street
Eblex is looking to reignite interest in roast dinners with TV push Jetpack Journey Home…
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NewsMy Kipling gets £10m 'life is better with cake' campaign
Premier Foods is injecting £10m into its Mr Kipling cake brand with the rollout of a major new marketing campaign…
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NewsJack Daniel’s marks birthday month with limited-edition can
Jack Daniel’s is to launch a redesigned limited edition can of its premix whiskey and cola as the brand gears up for a month of birthday celebrations.
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NewsNicorette has a fit of the vapers as ad slams e-cigarettes
E-cigarette makers angered by Nicorette ‘don’t vape’ ad campaign…
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NewsPortman Group slaps Diageo's wrist over promo unit
Diageo has said it disagrees with a ruling by the Portman Group’s complaints panel that one of its promotional counter top units breached guidelines by encouraging binge drinking.
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Comment & OpinionPeter Andre takes Iceland back to the future
Iceland has announced the new face of its ad campaign will be none other than “TV presenter, songwriter and chart-topping singer” Peter Andre, of Mysterious Girl fame
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NewsTesco gives Notting Hill stores a Carnival makeover
Tesco is supporting this year’s Notting Hill Carnival with in-store displays, offers and sponsorship of a float in the street party’s parade.
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NewsBirds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...
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NewsASA clears Tesco ‘better than half price’ ad
The Advertising Standards Authority has ruled in favour of Tesco on a complaint made against one of the retailer’s ‘better than half price’ ads.
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NewsKenco takes on gang culture in Honduras in latest ad
Kenco is showcasing the work it does to steer young people in Honduras away from a life of crime with a new advert.
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News'Win a Banger' promotion for Cadbury chocolate bars
Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…
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NewsFerrero banks on core brands to maintain UK sales growth
Ferrero says its core brands – and not ‘short-term NPD’ – will drive future growth…
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Comment & OpinionIntroducing 'the world’s first free supermarket'
Imagine a supermarket where absolutely everything was given away for free. Implausible? Maybe, but there’s one called Freemarket opening in Copenhagen this Saturday.
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NewsProsecco sales leapfrog Spanish sparkling wine for first time
Sales of Prosecco have overtaken Spanish sparkling wine for the first time, according to Lanson’s third annual Champagne category report.
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NewsBear teams with Disney for first Alphabites TV push
Fast-growing kids’ brand Bear is launching the first TV ad campaign for its Alphabites cereal.