All Marketing articles – Page 233
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Analysis & FeaturesThe art of ‘capturing a shopper’s heart, mind and wallet’
Whether you’re giving them ‘hardwired insight’ or offering ‘surprise and delight,’ shopper marketing has become an essential tool for both brands and retailers. So how has it changed?
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NewsLake District Cheddar set to be relaunched by Adams Foods
Lake District Dairy Co Cheddar – which has lost most of its supermarket listings in recent months – is to be relaunched…
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NewsJägermeister’s first UK TV ad rapped by ASA
Jägermeister’s first TV ad in the UK has been banned by advertising watchdogs on the grounds that it links alcohol with daring and irresponsible behaviour.
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NewsChobani refused permission to fight Greek yoghurt ruling
A long-running legal battle over the term “Greek yoghurt” appears to have come to an end – with US dairy giant Chobani refused permission to appeal to the Supreme Court.
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NewsJTI to appeal ASA ruling on 'misleading' plain packs ad
Japan Tobacco International has rejected an Advertising Standards Authority ruling against one of its ads and is taking its case to the ASA’s Independent Reviewer.
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NewsMcVitie's cakes to target Halloween and Bonfire Night
UBUK-owned McVitie’s Cake Company is gearing up for Halloween and Bonfire Night by bringing back a selection of seasonal lines.
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NewsConcha y Toro brand Trivento to sponsor Premiership rugby
Concha y Toro UK has secured a deal to make its Argentine wine brand Trivento the official supporter of Aviva Premiership Rugby.
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Analysis & FeaturesConfectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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Analysis & FeaturesGrowth isn’t cheap: confectionery ad spend surges 12.5%
All but two of confectionery’s biggest advertisers have increased spend on traditional ad space in the past year.
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Analysis & FeaturesSelling confectionery: how to stand out from the crowd
Merchandising matters. We might be buying more chocolate and sweets online, but the impulse channel still accounted for £3.3bn in confectionery sales in the past year.
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Analysis & FeaturesNeuromerchandising: how to win over the subconscious shopper
The way our innate impulses affect our decisions represents a big opportunity for brands……
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NewsMüller whips up new ad for Greek-style Bliss Corner yoghurt
Müller is backing its new whipped Greek-style yoghurt Bliss Corner with a TV push.
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RankingsBritain's 100 Biggest Alcohol Brands 2014
Our 2014 survey of Britain’s Biggest Alcohol Brands shows we are drinking more and paying more for the pleasure. But is the value and volume turnaround sustainable, or was it just generated by 2013’s heatwave?
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NewsRaccoon crisps anyone? Walkers unveils Do Us A Flavour finalists
Walkers has unveiled the six new crisp flavours created by members of the public for its Do Us a Flavour promotion.
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NewsAnchor Spreadable TV ad to mark 'everyday family moments'
Anchor Spreadable will hit TV screens on 21 July with a new ad celebrating “everyday family moments.”…
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NewsAnnabel Karmel in first TV ad; Little Dish targets royal baby
Toddler ready meal brands Annabel Karmel and Little Dish are arch rivals but they are taking wildly different approaches…
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NewsSteve Chantry named Birds Eye UK marketing director
Steve Chantry is the new UK marketing director for Birds Eye.
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NewsSpam, spam, spam... and Monty Python popcorn
And now for something completely different… Spam popcorn.
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Comment & OpinionRetail lessons from the World Cup
With the 2014 Fifa World Cup now over, it’s a good time to reflect on how big tournaments affect shopper behaviour…