All Marketing articles – Page 233
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Analysis and Features
Robinsons - Pals
This slightly twee ad purports to show two best ‘pals’ larking around all day
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Analysis and Features
Lucozade Sport - Last Men Standing
This ad is filmed in a stylish, stop-start way that delivers its sport-focused message perfectly
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Analysis and Features
Old El Paso - Together is Bueno
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch
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Analysis and Features
Birds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Analysis and Features
Whiskas - Big Cat Little Cat
Whiskas set out to show domestic and big cats share the same natural instincts in this ad
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Analysis and Features
Marmite - End Marmite Neglect
Marmite likes to flaunt its tagline ‘love it or hate it’, and this year it extended its high-risk strategy to its spoof ad campaign
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Analysis and Features
FryLight - Ballerina
There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times
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Analysis and Features
Pampers - Baby Dry
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested…
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Analysis and Features
Vanish - Tip Exchange
Vanish has managed to reinvent the usual laundry advertising clichés
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Analysis and Features
Corsodyl - Ignore
Corsodyl has used images of beautiful models with missing teeth for a while now, but this year gave it a new and visually striking spin
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Analysis and Features
Kronenbourg - The Farmers Of Alsace
Full marks to Eric Cantona for not taking himself too seriously in this vision of an alternate reality
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Analysis and Features
Plenty - Juan Sheet Super Strong
No one actually rinses out and re-uses kitchen roll, do they?
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Analysis and Features
Innocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
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Analysis and Features
Pot Noodle - Peel the Top off a Hottie
At least this online ad wasn’t banned by the ASA. It was deemed merely ‘puerile’
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Analysis and Features
Carte Noire - Fire and Ice
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling
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Analysis and Features
Wall’s Magnum - Five Kisses
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie
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Analysis and Features
Cravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
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Analysis and Features
Comfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
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Analysis and Features
Müllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
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Analysis and Features
Lurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad