All Marketing articles – Page 234
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NewsMondelez rolls out cross-brand promo on sugar confectionery
Mondelez is launching its first cross-brand promotion in sugar confectionery…
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NewsCeri Bennett appointed Pukka Herbs marketing director
Pukka Herbs has appointed Ceri Bennett as marketing director…
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Comment & OpinionSouthern Comfort goes back to the bar with pleasingly silly ad
Southern Comfort continues its ‘whatever’s comfortable’ push with a pleasingly bizarre effort…
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NewsThe Happy Egg Co backs bees with new on-pack promotion
The Happy Egg Co has launched an on-pack promotion highlighting its efforts to help bees…
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Comment & OpinionGreat digital marketing content won the World Cup this year
Which official World Cup sponsor is winning the social sharing battle? Answer: None of them…
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NewsRitz Crackers return to TV screens - after 30 years
Ritz Crackers return to TV screens for the first time in 30 years on Monday…
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NewsCider brand K talks up premium quality with rebrand
Cider brand K is sporting a sophisticated new look in a bid to better reflect the brand’s premium positioning.
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NewsCadbury Dairy Milk mixed with Chips Ahoy in new Mondelez tie-up
Mondelez has revealed its latest Cadbury Dairy Milk branding partner – a cookie brand many Brits will have never heard of…
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NewsOreo Double Stuff campaign links to The Only Way is Essex
Mondelez has got this marketing thing licked. New Oreo Double Stuff campaign Lick for It kicks off on 6 July…
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NewsFormer Heineken director takes to the road with Dune Surfer
John Hunt is hoping to drive supermarket listings with an experiential push for his Dune Surfer beer…
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NewsYorkshire Provender returns to meal pots market
Yorkshire Provender is relaunching its meal pots range just three months after axing the products…
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NewsDove haircare range expanded with premium lines
Unilever has extended Dove with premium haircare lines to add “a touch of luxury” and encourage shoppers to trade up…
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NewsBurts Chips launches lentil-based crisps
Burts Chips has launched lentil-based crisps. Rolling into Waitrose next week, Lentil Waves come in three flavours…
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NewsLavera looks to take German natural beauty to the UK mults
German natural beauty and personal care brand Lavera has given its makeup portfolio a makeover…
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NewsCurry supplier Punjaban sends Andy Murray some Ruby Murray
Curry brand Punjaban marked Andy Murray’s Wimbledon campaign with the launch of a Ruby Murray sauce…
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NewsPhil Gaffney appointed Higher Nature sales director
Higher Nature has named Phil Gaffney as its new sales director…
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NewsBlinkbox to launch app for Google's Chromecast
Tesco-owned streaming TV and movie service Blinkbox is to launch an app for new Google gadget Chromecast…
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Analysis & FeaturesGlobal 50 food and drink suppliers: rankings and report
A dramatic slowdown in growth among the world’s biggest fmcg giants is underlined in our OC&C Global 50 rankings…
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NewsCo-operative Group mulls relaunch of its food magazine
The Co-operative Group is considering an overhaul of its free in-store magazine The Co-operative Food…
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NewsTax sugar and curb marketing of sweet products, say top scientists
Leading scientists have called on the government to launch a package of new measures to target the consumption of added-sugar soft drinks, biscuits, cakes and confectionery