All Marketing articles – Page 235
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News
Bargain Booze to dole out Scotch eggs on Christmas Eve
Bargain Booze will give away thousands of free Scotch eggs to customers this Christmas Eve as part of its Christmas ad campaign.
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News
RSPCA badger cull ad banned for using the word 'exterminate'
An anti-badger cull ad from the RSPCA has been banned by the Advertising Standards Authority for misleadingly suggesting the government planned to “exterminate” badgers.
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News
Let There Be Beer ad banned for linking booze to success
Advertising watchdogs have ruled that a TV ad for brewing industry marketing campaign Let There Be Beer cannot be shown again in its current form.
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Comment and Opinion
We need to fundamentally rethink healthy marketing
In The Grocer last week, we read about liver disease, natural sweeteners, and the focus on lowering salt intake…
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Analysis and Features
E-cigarettes: everything you ever wanted to know
Sales of e-cigs are projected to hit £338m by 2015, but the threat of regulation hangs over this fledgling industry…
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News
Asda targets Morrisons in new price comparison ad
Asda has fired a shot across Morrisons’ bows as the supermarket price war intensifies in the run up to Christmas…
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Comment and Opinion
Why Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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News
Lidl adds random recipe generator to website
Lidl has added several new features to its website including a random recipe generator…
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News
Xbox One launch prompts Tesco to change signage
Tesco is altering the signage of some of its stores to mark the launch of the Xbox One console this week.
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News
ASA raps For Goodness Shakes over innuendo in online advert
An ad for protein shake brand For Goodness Shakes has been banned for causing serious and widespread offence by making implied references to male masturbation.
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Comment and Opinion
Retailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment and Opinion
The Co-op Group must wish for Sainsbury's swagger right now
It’s hard to find a bad word to say about Sainsbury’s right now…
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News
Waitrose's Christmas ad is a TV turkey, say consumers
“Morbid”, “depressing” and “horrific” – that was the viewers’ verdict on Waitrose’s festive TV campaign this week…
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Analysis and Features
Which supermarket’s ad will turn on Christmas shoppers most?
The Xmas ad season is upon us again. Who will hit the right note? Read our complete review of all the retailers’ Christmas ads…
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News
Accolade to boost Hardys wine with £2.6m push
Accolade Wines is launching a £2.6m press and outdoor push for its Hardys brand…
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News
Grey Goose vodka to open pop-up bakery in London
Vodka brand Grey Goose is opening a pop-up artisan bakery in central London as part of its campaign to highlight its ‘grain to glass’ credentials.
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News
Sainsbury’s celebrates Christmas in a Day with 50-minute film
Sainsbury’s will kick off its Christmas advertising campaign tonight with a three-and-a-half minute trailer for a new film it has been working on in conjunction with Oscar-winning director Kevin Macdonald.
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News
Morrisons uses crowdsourcing to create wine blend
Morrisons has teamed up with Australian winery Rosemount Estate to crowdsource a ‘shoppers’ choice’ wine blend…
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News
Fever-Tree premium cola debuts in Spain
Mixer specialist Fever-Tree has launched a premium cola into the Spanish off-trade…
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News
Cadbury Dairy Milk unwraps a street in first festive campaign
Iconic chocolate brand Cadbury today launches its first-ever festive TV ad campaign, after turning an entire London street the colour purple.