All Marketing articles – Page 236
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Comment & OpinionStella's polished perfection ad takes us in a classy direction
The World Cup might be a big deal for most lager brands – but Stella Artois is doing something reassuringly different…
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NewsColman’s Mustard dons a vintage look for 200th anniversary
Colman’s Mustard is rolling out vintage mustard jars to celebrate its 200th anniversary.
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NewsTerry Jones to replace Clare Cheney at Provision Trade Federation
The Food and Drink Federation’s communications director, Terry Jones, has been appointed director general of the PTF…
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NewsReggae Reggae brand attempts to lure new shoppers with revamp
Levi Roots’ Reggae Reggae brand is getting its first makeover since launching in 2007…
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NewsVO5 haircare makeover aims to cut out confusion for the fellas
Unilever is aiming to simplify shopping for confused fellas by giving its V05 styling products a makeover…
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NewsCostcutter migration from Nisa to P&H starts in South West
Costcutter has started migrating retailers in the South West over to its new buy-and-supply agreement with P&H…
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Analysis & FeaturesParkfoot: the forecourt game changer
Following an extensive renovation, the Spar Parkfoot forecourt store in Kent has grown sales and landed a raft of awards…
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NewsASA refers ‘calorie-burning’ soft drink Aspire to Trading Standards
Fahrenheit60, supplier of a soft drink that claims to burn calories, has been reported to Trading Standards by advertising watchdogs.
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NewsDecaffeinated coffee market gets kick of NPD
Suppliers are looking to revive the declining and “commoditised” decaf coffee market with artisan products…
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NewsGastro Alfresco outdoor eating push backed by brands
A multi-brand marketing campaign that encourages consumers to dine and entertain outdoors is returning this summer…
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NewsMusgrave admits: 'We made mistakes in GB'
Musgrave chief Chris Martin has admitted “management mistakes” are partly to blame for “disappointing” results…
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NewsHolland & Barrett to become omni-channel with 'sexy' website
Holland & Barrett is launching a new e-commerce website next week in the latest stage of a £16m IT upgrade…
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Category ReportFocus on Meat Free
In the wake of Horsegate, one might have expected meat-free to flourish, but instead sales are flat. What’s gone wrong?…
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Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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Comment & OpinionInfographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
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Comment & OpinionThe chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
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NewsBenecol ad struck down for misleading health claims
An ad for Benecol yoghurt drinks has been banned by the Advertising Standard Authority for misleading consumers about the drink’s health benefits.
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Comment & OpinionUnilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
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NewsDanone Oykos yoghurt puts hunks on spoons
Danone’s Oykos is calling on the British public to nominate the hunks in their lives…
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NewsLittle Dish revamps its kids' food portfolio
Little Dish has refreshed its portfolio with new and improved recipes…