All Marketing articles – Page 239
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NewsLondis ditches lower-tier membership offer
Londis has been turning away prospective new members as part of a recruitment strategy shake-up…
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NewsCo-op targets Tesco Express/Sainsbury's Local with price cuts
The Co-operative Group is investing £100m in price cuts in a bid to better compete on price with multiple convenience riva…
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NewsOrganix in No Junk campaign as 'mums don't trust industry'
Fewer than one in 10 mothers trust the food and drink industry to make products that are good for their children…
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NewsIceland brings back classic 'that's why mums go to' strap
Iceland has revived its famous ‘that’s why mums go to Iceland’ slogan for a new TV push…
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NewsSprite sales suffer slump following reduction in sugar
Sales of Sprite have nosedived since its sugar content was cut by a third, exclusive analysis by The Grocer has revealed…
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Comment & OpinionBig four supermarkets' plight can be exploited
We struggle to recall when each of the big four all lost market share on such a sustained basis…
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Comment & OpinionNative is the advertising buzzword of 2014
There is an opportunity for clever native advertising to grab attention by adding value through content…
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NewsPot Noodle BBQ Steak aims to sizzle in Brazil-themed campaign
Unilever has launched a £2m marketing push for Brazilian BBQ Steak Pot Noodle flavour.
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NewsTraditional Scottish Ales rebrands as Black Wolf Brewery
Traditional Scottish Ales has become The Black Wolf Brewery and unveiled a new range of modern craft beers…
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NewsFabulous Bakin' Boys MD reveals plans for future
NPD and marketing will be key to the future of Fabulous Bakin’ Boys, says the new head of the bakery business…
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NewsWilko launches first TV campaign
Wilko has taken inspiration from Pirates of the Caribbean for its first-ever TV ad campaign…
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NewsWaitrose launches Saturday morning Channel 4 show
Waitrose is launching a new Saturday morning TV show on Channel 4 called Weekend Kitchen with Waitrose.
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NewsGinsters seeks new head of marketing as Andy Valentine departs
Ginsters has launched a search for a new marketing chief…
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Comment & OpinionThere's too much alarm over sugar and sweeteners
The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…
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NewsWarner's Budgens to launch loyalty card scheme
Warner’s Budgens is set to launch a loyalty card next month…
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Comment & OpinionMarketing food and drink to the unselfish consumer
Fat, salt, carbs and fibre are all nutritional elements that have been under the spotlight in the past decade…
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NewsKronenbourg 1664 re-edits banned Cantona ad for new run
Kronenbourg 1664 has launched a new push featuring Eric Cantona – after advertising watchdogs gave the red card to a previous ad starring the former footballer.
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NewsPG Tips pushes fruit herbals and green teas with £5m campaign
PG Tips is launching a £5m push for its new Fruit Herbal and Green tea range.
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NewsTate & Lyle opens bank made of cake: Pictures
Banks are used to holding lots of dough – but a new branch opened by Tate & Lyle is actually made from it.
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NewsTesco marketing boss Matt Atkinson ‘sidelined’
The management shake-up at Tesco looks set to continue, according to reports today.