All Marketing articles – Page 240
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Comment and Opinion
The full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis and Features
Big data: the potential of predictive analytics
It’s never been easier to analyse big data, which is why predictive analytics is becoming a key weapon for retailers…
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News
Sainsbury's ads take aim at Tesco's Price Promise
Sainsbury’s has launched an ad campaign promising to protect customer right to fair comparisons after the Advertising Standards Authority threw out the retailer’s complaint over Tesco’s Price Promise.
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Analysis and Features
An outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
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News
Brewdog rapped by ASA for offensive language
Self-styled ‘punk’ brewer Brewdog has been rapped by advertising watchdogs for using offensive language on its website.
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News
PETA resurrects anti-meat 'smoking baby' ad
Less than a month after one of its billboards was banned by advertising watchdog the ASA for comparing eating meat with the dangers of smoking, vegan campaign group PETA is resurrecting the campaign
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News
Clare Morgan appointed marketing director at Peter's Foods
Clare Morgan has been promoted to marketing director at Peter’s Foods…
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Comment and Opinion
Tour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment and Opinion
"So far, there has been little sign of the industry rising to the challenge"
It has been encouraging to see the spotlight back on children’s food in the past couple of weeks…
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Video
Video: Tesco’s Love Every Mouthful campaign, behind the scenes
Tesco has given a behind-the-scenes look at its new ‘Love Every Mouthful’ ad campaign, which features members of staff sharing their “passion for food”.
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News
Tesco unveils 'Love Every Mouthful' ad campaign
Tesco staff are to get a starring role in its new advertising campaign, which launches on Sunday under the strapline ‘Love Every Mouthful’.
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News
Heineken ad banned for showing beer drinking at a football game
A Heineken TV ad has been given the red card by advertising watchdogs for showing people drinking at a football stadium.
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News
Tesco to show its passion for food in major new ad campaign
Tesco is to launch a major new ad campaign at the weekend in its latest drive to woo shoppers.
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My Alternative CV
Judith Denby, chief marketing officer, Krispy Kreme UK
What was your first-ever job?Working as a Saturday girl in the local village bakery, aged 14…
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News
Marketing graduate's Yog Oat drink set for launch into Budgens
A new yoghurt and oat drink, launched by a graduate from the University of Sussex, has won a listing with Budgens…
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Comment and Opinion
Supermarkets must make the most of Britain's staycationers
A consumer survey found two-thirds of Britons are taking their summer holiday in the UK this year…
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News
Ed Pilkington named head of marketing and innovation at Diageo
Ed Pilkington has been named the new Western Europe marketing and innovation director at Diageo…
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Comment and Opinion
Spitfire Ale ads soar with Armstrong and Miller on board
Alexander Armstrong and Ben Miller’s linguistically ‘street’ wartime pilots return for Spitfire Ale’s new campaign…
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Comment and Opinion
The real winner at Wimbledon was not a Scot but a Zimbabwean
Andy Murray’s victory probably won’t transform the economy but it looks like a great summer for grocery…
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Analysis and Features
Let There Be Beer: The experts weigh in
Five major breweries have joined forces in an attempt to reinvigorate Britain’s beer market with the Let There Be Beer Campaign. Here, experts give their opinions on the initial ad…