All Marketing articles – Page 241
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Comment & OpinionIntegrated marketing is key
Products will be able to send smartphone messages to passing shoppers as the UK high street adopts Apple’s iBeacon…
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NewsRitz back on TV after 30-year Break
Mondelez is looking to tap the “huge opportunity” in savoury biscuits with development of its Ritz brand…
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Category ReportStreet eats: how BBQ is ‘mashing up’ global styles
Plain old bangers don’t cut it anymore. Even the ‘low & slow’ rubs and marinades and Brazilian flavours tipped as the next big thing look a tad tame next to what’s going on down on the street.
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Analysis & FeaturesExperiential marketing: the evolution
Plant a dragon skull on a beach and sit back as thrilled consumers generate buzz with smartphones…
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Analysis & FeaturesHow gamification could make shopping and brand engagement fun
Supermarket shopping as a video game could soon be a virtual reality…
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NewsWestons Cider pours £5.5m into marketing push
Westons Cider is spending more than £5.5m on its cider portfolio as it aims to double the size of the business over the next five years.
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NewsAldi Swap & Save ad banned after Asda complaint
A TV advert that claimed shoppers could save money at Aldi has been banned following a complaint from Asda.
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NewsSainsbury’s wins green light for ASA judicial review
Sainsbury’s has been given the go-ahead to proceed with its judicial review over the Advertising Standards Authority’s decision to clear ads for Tesco’s Price Promise.
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NewsFlorette urges consumers to cook with salad in £1.25m push
Florette is investing £1.25m in a push to encourage Brits to use salad in their cooking…
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NewsGSK launches junior version of Oilatum
GSK has extended its Oilatum dry skincare brand with a daily lotion for babies and children…
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NewsAnatomicals launches range of four balms
British personal care brand Anatomicals has extended its portfolio with a range of balms…
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NewsMo Farah gets behind Weetabix's Ultimate Sports Day campaign
Olympic gold medallist Mo Farah is fronting a major new marketing push for Weetabix…
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NewsVimto targets mums of teens with creation of Vimtoad
Vimto is overhauling the brand’s packaging and embarking on its biggest-ever marketing campaign…
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Comment & OpinionDoes your blog work for you and your customers?
The way your customers make purchase decisions is changing…
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NewsUBUK revamps Go Ahead! healthy biscuit brand
United Biscuits is giving healthy biscuit brand Go Ahead! a makeover in an effort to revive flagging sales.
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NewsSarah Ellis is head of marketing at Blakemore Trade Partners
Sarah Ellis is the new head of marketing for Blakemore Trade Partners.
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NewsAccolade revamps its quality South African wines
Accolade Wines has rolled out new looks for two of its South African brands…
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NewsHeck offers Feck sausages for St Patrick's Day
Heck, the sausage brand owned by Debbie and Andrew Keeble, is changing its name to Feck for St Patrick’s Day…
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NewsMorrisons chooses Taste Inc to drive its hot snacks category
Microwave snacks brand Taste Inc has ousted Kepak’s Rustlers and Zugos from Morrisons…
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NewsGoodfella's launches World Cup and theme park pizzas
Goodfella’s is rolling out two new pizzas this week – one topped with nachos and the other inspired by a theme park ride…