All Marketing articles – Page 244
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NewsMarfrig hires World Cup 'co-ordinator' Vincent Gaillard
Marfrig has kicked off its 2014 FIFA World Cup sponsorship plans by appointing a ‘global co-ordinator’…
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NewsMySupermarket plays up Precision Marketing service
MySupermarket.co.uk claims its Precision Marketing platform is “changing the rulebook” on how fmcg brands market products…
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NewsSodaStream UK to sponsor Channel 4’s The Jump
SodaStream UK is to sponsor Channel 4’s new winter sports-themed reality show, The Jump, which begins airing on Sunday.
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NewsKingsland Wines and Spirits creates marketing director role
Independent wine supplier Kingsland Wines and Spirits has appointed a new marketing director to help drive its branded proposition.
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NewsHeinz revamps low-salt, low-sugar beans
Heinz is hoping to re-invigorate the ‘healthy’ beans sector with a refresh of its reduced salt and sugar variant.
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Comment & OpinionSupermarkets need to rethink their brand strategies
The end-of-year trading results of the supermarkets were entirely predictable…
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Comment & OpinionA killer opportunity
Brands are seeing huge opportunities in sponsoring gaming teams - that is, professional video gamers…
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NewsMcColl's to repeat Christmas Day openings after successful 2013
McColl’s Retail Group plans to open more stores on Christmas Day this year following a successful trial last year…
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NewsWrigley adds Wild Berry to Skittles range
Wrigley is extending its fast-growing Skittles brand with a new variant backed by a £10m push including TV…
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NewsRetailers sign up for GSK range review technology
GSK claims new “game-changing” virtual store technology can slash the time it takes to carry out range reviews…
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NewsIglo appoints trio to drive digital and marketing plans
Birds Eye owner Iglo Group has made a trio of new appointments to deliver its new marketing strategy and increase its digi…
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NewsControversial hydration ads help to revive Lucozade Sport
Lucozade Sport is back in growth thanks to a controversial ad campaign highlighting its health benefits.
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NewsSainsbury’s takes fight over ‘values’ to TV in latest campaign
Sainsbury’s is taking its ‘Value of Values’ campaign onto TV screens for the first time.
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NewsCrosse & Blackwell ad push talks up British credentials
Crosse & Blackwell is pushing its British credentials as part of a new £2m investment in its upmarket soup range.
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Comment & Opinion
Protecting clotted cream
Trewithen Dairy absolutely agrees that clotted cream is a most valuable asset and should have its traditional Cornish origins firmly protected…
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NewsE-cig suppliers target smokers who've made resolution to quit
Makers of nicotine gum and patches have historically viewed January as a key marketing month.
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NewsSchwartz Flavour Shots range explodes onto the screen
Schwartz is next week unveiling an explosive new ad campaign to promote its Flavour Shots range.
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NewsAperol liqueur partners with Manchester United
Trendy Italian liqueur Aperol has become the official global spirits partner of Manchester United in a deal aimed at accelerating the drinks brand’s international growth.
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NewsSugar-free Coke Zero urges shoppers to ‘Just Add Zero’
Coca-Cola Enterprises has announced a three-month push for its no-sugar Coke Zero.
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NewsASA kicks up a stink over L'Oréal deodorant ad
Advertising watchdogs have ruled a national press ad for L’Oréal Paris Men Expert deodorant can’t be shown again in its current form.