All Marketing articles – Page 244
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News
Coca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment and Opinion
Galaxy ghouls fail to make the most of Audrey Hepburn return
She’s not the first movie star to have been raised from the dead by adland, but Audrey Hepburn is the most beloved yet
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News
Brothers redesigns cider to appeal to consumers in their 30s
Brothers Cider is being revamped with a new look and marketing to attract a more mature audience…
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Analysis and Features
Banking on data to trap spend
Supermarkets aren’t the only ones mining customer data to target offers more effectively…
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Analysis and Features
If they don't want girly beers, what DO women want?
It hasn’t worked for beer, but is there still a market for brands that are specifically targeted at women?…
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News
Beckham to star in new Active Kids ad for Sainsbury’s
A Sainsbury’s ad featuring David Beckham and Paralympian Gold medallist Ellie Simmonds will air during the Emmerdale advert break on Tuesday (26 February) to flag up its 2013 Active Kids voucher scheme.The sports professionals, who are both ambassadors for the retailer’s Active Kids campaign, will be shown reminiscing about their ...
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News
Mondelez looks to boost Dairylea sales with moo-ing packs
Mondelez is rolling out “moo-ing” packs of Dairylea as part of a £1.2m promotional drive…
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News
Kerrygold brings back 'Butterman' after sales and share rise
Kerrygold is hoping for another boost to its sales and market share when its Butterman ad returns to TV next week…
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News
Loyd Grossman and Oxo to get TV ad boosts from Premier Foods
Premier Foods is launching new TV campaigns for its Loyd Grossman, Oxo and Bisto brands…
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News
Pussy energy drink pleads purity in new marketing push
Pussy Drinks is spending £5m on a poster campaign for its risqué energy drinks brand…
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News
ASA throws out complaints over Morrisons Christmas TV ads
The Advertising Standards Authority (ASA) has ruled in favour of supermarket chain Morrisons after complaints were received against two of its TV advertisements.
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News
Weetabix interactive gaming app falls foul of advertising watchdog
Weetabix has been ordered to scrap an interactive gaming app by the Advertising Standards Authority (ASA) on the grounds that it “exploited children’s credulity and vulnerability”.
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Comment and Opinion
Eric Cantona finds comfort on cold Kronenbourg farm
Heineken has hit the back of the net with this Kronenbourg 1664 ad…
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News
Cadbury goes back to Joyville with Dairy Milk ad
Cadbury Dairy Milk will be back on TV from next Wednesday (13 February) as part of a £7m marketing push…
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News
Anchor launches first cross-range campaign
Arla is to launch its first cross-range push on Anchor and a campaign for Lurpak…
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News
Morrisons' Ant & Dec campaign to kick-off tonight with focus on fishmongers
The first of Morrisons’ new TV ads featuring Ant and Dec is to be aired tonight on ITV during Emmerdale.
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News
Allied Bakeries' Allinson 'in danger of being forgotten'
Allinson bread is to be advertised on TV for the first time in 10 years as Allied Bakeries attempts to halt sliding sales…
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News
The Co-op Group in trouble with dads over 'sexist' TV ad
A new Co-operative Group advert that questions men’s cooking skills has been blasted as sexist…
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News
Jimmy's Iced Coffee bus set on its way by students
Jimmy’s Iced Coffee is to launch a summer campaign designed by students at Arts University, Bournemouth…
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News
Blue Diamond kicks off calorie-centric almond milk campaign
US almond brand Blue Diamond is going head-to-head with UK dairy milk processors in a TV ad for low-cal Almond Breeze…