All Marketing articles – Page 245
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News
Dannii Minogue: 'A2 Milk made a difference'
Dannii Minogue is to star in a major new TV ad for A2 Milk…
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News
Eric Cantona signs up for Kronenbourg 1664 ad push
Eric Cantona muses on the nature of fame again in a new TV ad for Kronenbourg 1664…
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News
Asda's Christmas ad wasn't sexist rules watchdog
The ASA has thrown out complaints that Asda’s Christmas ad was sexist.
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News
Can Twinings pep up everyday tea sector?
Speciality tea supplier Twinings is revamping its Everyday Tea range as it looks to add £20m to the mainstream tea market…
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News
Tesco KO's Tyson from his own Black Energy drinks
All references to Mike Tyson have been removed from the Black Energy drinks range he fronts…
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News
Time for second phase of £33m Guinness ad campaign
Guinness has this week unveiled the second advert in its Made of More marketing campaign….
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News
Morrisons NuMe targets health-conscious in the changing room
Morrisons is putting up posters promoting its NuMe healthy eating range in high-street clothes shops and gyms…
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News
Linda McCartney's back in animated commercial
A new animated ad for meat-free brand Linda McCartney breaks this month featuring members of the McCartney family…
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News
ASA to investigate whether A2 milk's press ads are misleading
The new A2 milk brand will be investigated by the Advertising Standards Authority over claims its ads are misleading….
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Comment and Opinion
Keith Harris puts his hand up as Farmfoods seeks retro appeal
Frozen discounter Farmfoods has pulled off a major ad coup by signing up Keith Harris and Orville…
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News
Rondepierre joins Spar UK as head of marketing
Spar UK has named Philippe Rondepierre as head of marketing….
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Category Report
Easter - innovations
The Lindt bunny better watch its back there’s a new rabbit in town. Ferrero Rocher is adding a ‘golden touch’ to the £35m…
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News
Lynx to send a shopper into space
Unilever brand Lynx will be sending a consumer into space as part of a £12.6m marketing push fronted by astronaut Buzz Aldrin.The campaign, which kicked off last night (10 January) with a TV ad that will run until April, is to support the Lynx Apollo variant launched last year.The campaign ...
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News
Heinz unveils packs with no name in Selfridges tie-up
Heinz has launched limited-edition ‘de-branded’ bottles of Heinz Tomato Ketchup and Heinz Beanz as part of a new Selfridges in-store initiative.
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News
Hi Spirits rapped by advertising watchdog over Facebook pics
Hi Spirits’s Antica Sambuca brand has been rapped by advertising watchdogs for publishing Facebook pictured that appeared to condone excessive drinking.
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News
Rowse Honey ad rapped by ASA
Rowse Honey has been rapped by the Advertising Standards Authority for portraying its honey as a source of slow energy.
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News
Morrisons promotes marketing boss to tackle "disappointing" festive trading
Morrisons has admitted to “disappointing” festive trading after reporting a 2.5% drop in like for like sales for the six weeks to 30 December.
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News
Ready Brek staff pledge 'forfeits' for lumpy porridge in ad
Real-life Ready Brek employees will appear in a TV push pledging to perform forfeits…
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News
Innocent capitalises on January detoxing
Innocent plans to double its marketing spend to £14m in 2013 and is kicking off…
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News
GSK's 'better than water' claim to revive Lucozade Sport
GSK is splashing out £9m on a marketing push for Lucozade Sport – after a £15m spend in 2012 failed to stem…