All Marketing articles – Page 245
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NewsHeinz brings back 'Get Well Soon' soup campaign
Heinz is bringing back its ‘Get Well’ Soup campaign in partnership with kids’ charity the Starlight Children’s Foundation.
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NewsYoung’s Seafood to open pop-up fish and chip shop in Cambridge
Young’s Seafood is to open a ‘pop-up’ fish and chip shop in Cambridge to promote its responsible sourcing credentials.
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Comment & OpinionBargain Booze throws a brilliantly creepy Scotch egg party
Bargain Booze’s Christmas offering is an unnerving pastiche of the Ferrero Rocher ‘ambassador’s reception’ ad…
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NewsSmart Swaps campaign offers money-off vouchers on groceries
People are being encouraged to switch to diet drinks and low-fat milk in a new government-backed Change4Life TV ad campaign.
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Analysis & FeaturesYakult - Every Day is a Yakult Day
You’d think its frankness about being full of bacteria (especially “live bacteria”) would put people off…
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Analysis & FeaturesCasillero del Diablo - Wine Legend
‘Cinematic’ is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad
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Analysis & FeaturesCow & Gate - Supergroup
A cabal of adorable toddlers are set loose in a recording studio
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Analysis & FeaturesAndrex - Stop Rollaphobia
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis & FeaturesHarpic Power Plus - Fireman
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis & FeaturesE-lites - What Are You Missing?
E-Lites illustrated its wonderfully simple concept - don’t miss a thing because you can smoke e-cigarettes inside! - with a dancing baby
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Analysis & FeaturesYorkshire Tea - Everything Stops For Tea
What’s more British than cricket, a brass band, a village green, an ice cream van, an air display team and a nice hot cup of tea?
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Analysis & FeaturesRobinsons - Pals
This slightly twee ad purports to show two best ‘pals’ larking around all day
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Analysis & FeaturesLucozade Sport - Last Men Standing
This ad is filmed in a stylish, stop-start way that delivers its sport-focused message perfectly
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Analysis & FeaturesOld El Paso - Together is Bueno
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch
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Analysis & FeaturesBirds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Analysis & FeaturesWhiskas - Big Cat Little Cat
Whiskas set out to show domestic and big cats share the same natural instincts in this ad
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Analysis & FeaturesMarmite - End Marmite Neglect
Marmite likes to flaunt its tagline ‘love it or hate it’, and this year it extended its high-risk strategy to its spoof ad campaign
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Analysis & FeaturesFryLight - Ballerina
There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times
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Analysis & FeaturesPampers - Baby Dry
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested…
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Analysis & FeaturesVanish - Tip Exchange
Vanish has managed to reinvent the usual laundry advertising clichés