All Marketing articles – Page 246
-
Analysis & FeaturesCorsodyl - Ignore
Corsodyl has used images of beautiful models with missing teeth for a while now, but this year gave it a new and visually striking spin
-
Analysis & FeaturesKronenbourg - The Farmers Of Alsace
Full marks to Eric Cantona for not taking himself too seriously in this vision of an alternate reality
-
Analysis & FeaturesPlenty - Juan Sheet Super Strong
No one actually rinses out and re-uses kitchen roll, do they?
-
Analysis & FeaturesInnocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
-
Analysis & FeaturesPot Noodle - Peel the Top off a Hottie
At least this online ad wasn’t banned by the ASA. It was deemed merely ‘puerile’
-
Analysis & FeaturesCarte Noire - Fire and Ice
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling
-
Analysis & FeaturesWall’s Magnum - Five Kisses
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie
-
Analysis & FeaturesCravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
-
Analysis & FeaturesComfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
-
Analysis & FeaturesMüllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
-
Analysis & FeaturesLurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad
-
Analysis & FeaturesAirwaves - Horn
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping
-
Analysis & FeaturesGalaxy - Chauffeur
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad
-
Analysis & FeaturesBeechams Ultra All in One - Sherlock Holmes
Beechams’ Sherlock Holmes impersonator goes from being unable to smell a fart in a lift to sniffing out the culprit of a heinous crime in seconds
-
Analysis & FeaturesSomersby - The Somersby Store
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year
-
Analysis & FeaturesWispa Hot Chocolate - Frothy Beast
This is the sort of ad that could define a generation
-
Analysis & FeaturesZeo - Zeo is here
Big on spectacle, this striking ad for new adult soft drink brand Zeo features a glamorous gal
-
Analysis & FeaturesJohn West No Drain - The Clue is in the Name
Based on the concept that ‘the clue is in the name’, John West conjures up a colourful array of seafaring characters
-
Analysis & FeaturesHeinz Beans - Little Brother
A slightly rose-tinted view of brotherly love - particularly compared with Warburtons’ 2013 offering…
-
Analysis & FeaturesEvian - Baby & Me
We reckon Evian has topped its 2009 ad featuring roller-skating babies with this brilliant piece of work.