All Marketing articles – Page 249
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NewsThe Grocer MAP Awards 2013: The winners
The complete list of winners from the 2013 Grocer Marketing, Advertising and PR Awards.
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Comment & OpinionSocial media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsCo-op's Christmas campaign invites shoppers to relax
The Co-operative Group launches its Christmas multi-media marketing campaign today, aiming to showcase the retailer’s festive food offering and remind consumers about the convenience of its store locations.
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NewsJaffa Cakes fans go slime bobbing for Halloween
Jaffa Cakes fans have been slime-bobbing for the limited-edition ‘Lime & Slime’ flavour of the popular snack.
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NewsLidl promotes Deluxe Christmas range with first-ever TV ad
Lidl is expecting record sales of its Deluxe food range this Christmas as it debuts its first-ever television ad tomorrow.
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NewsM&S teases ‘fairy tale’ Christmas ad
Marks & Spencer has taken inspiration from Alice in Wonderland and The Wizard of Oz for its Christmas TV ad campaign.
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NewsSainsbury’s takes Tesco Price Promise fight to High Court
Sainsbury’s is refusing to give up its fight against Tesco’s Price Promise and is taking the Advertising Standards Authority’s decision to clear ads for the scheme to a Judicial Review.
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NewsCaptain Morgan gets Spiced up by revamp from Diageo
Diageo is unveiling a new look for Captain Morgan Original Spiced Gold and is backing it with a £9m marketing spend…
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NewsIceland's romantic Christmas ad to focus on product quality
Iceland is leaving its famous Kerry Katona- style advertising style behind it in a bid to portray a ‘classier’ image…
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NewsTesco suppliers asked to pay for eye-level display
Tesco is asking suppliers to pay a premium to guarantee the best shelf positions for their products – even if the product …
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NewsSelfridges puts edible, fantasy London in shop window
Selfridges has created a fantasy London scene made out gingerbread for its main Christmas window display.
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NewsWarburtons enlists Brownlee brothers in marketing push
Warburtons is splashing out £5m on a marketing push to support its Half & Half lines and sandwich alternatives.
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NewsRed Tractor pork advert did not mislead on welfare standards
A Red Tractor pork ad featuring celebrity farmer Jimmy Doherty did not mislead consumers about Red Tractor welfare standards, the Advertising Standards Agency has ruled.
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NewsOrganic milk ad given the all-clear by ASA
The ASA has rejected a complaint against an organic milk ad that claimed organic cows eat a more natural diet than conventionally farmed cows.
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NewsTesco Blinkbox aims to make a splash with latest campaign
Tesco will launch the latest phase in its multimillion-pound backing for TV and movie streaming service Blinkbox today.
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Comment & OpinionMarketing for society and profit
“We were hearing that Tesco has got to put in more [to society] because people think all we do is take out.”…
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NewsMichel Roux Jr and Andrew Fairlie star in Albert Bartlett ads
Michel Roux Jr (pictured) and fellow chef Andrew Fairlie are to front a new national TV ad campaign for Albert Bartlett potatoes.
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NewsJamie Oliver hires Dragon Rouge to boost brand personality
The Jamie Oliver food and cookware range is being revamped in a bid to “better reflect the chef’s personality and passion …
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NewsDanone changes Danio packs - again - following French move
Danone has tweaked the packaging of its Danio Greek-style yoghurts for the second time in less than a year…
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Comment & OpinionBarilla pasta scandal shows brand ethics are under scrutiny
Barilla may have 206 different types of pasta, yet it looks as though it has never heard of diversity…