All Marketing articles – Page 249
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News
Quorn adds trial-size portions to its range
Quorn has launched trial-size portions of two of its bestselling “everyday favourites” products…
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Comment and Opinion
Talking Shop: Obsess about detail, detail
There is a saying used by retailers and about retailers - “they know the price of everything but the value of nothing”…
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Analysis and Features
Laverstoke ruling: intelligent self regulation or plain silly?
Jody Scheckter is outraged by a Portman Group ruling banning the use of his crayon drawing label for Laverstoke…
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Comment and Opinion
Cafedirect keeps thinking small
There’s probably a good crossover between Fairtrade loyalists and people who watched Adam & Joe on Channel 4 in the 1990s…
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News
Marmite to sponsor Christmas lights on Oxford Street
Marmite is sponsoring the Christmas lights on London’s Oxford Street this year.
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News
HP appeals to 'manly' sauce shoppers with new ad
HP Sauce is launching a new tongue-in-cheek multimedia campaign to drive sales among male shoppers.
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News
Co-op Group goes back in time for 99 Tea retro rebrand
The Co-operative Group’s own label 99 Tea has been given a retro look…
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News
Veetee extends range with microwaveable pasta
Veetee is extending beyond rice and curries with a range of microwaveable pasta…
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Comment and Opinion
Talking Shop: Embrace the loss of control
I shop at Waitrose because, darling, Harrods is just too much of a trek mid-week” was perhaps my favourite response to Waitrose’s…
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Comment and Opinion
Tesco's Talking Shop blog is a one-way street
Tesco chief executive Philip Clarke isn’t hanging around to see if the first global profits drop in almost 20 years is just an anomaly.
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News
Young's to power up 'twice a week' advice
Young’s CEO Leendert den Hollander has written to health minister Anna Soubry calling for more government support of the campaign…
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News
Move over ladies: men are turning chocoholic
The assumption has always been that women love chocolate more than men - sometimes in both senses of the phrase.
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Comment and Opinion
Sky falls in for Heineken's have-a-go hero
Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond…
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News
McVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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News
Organic body's pesticide claim backed by ad watchdog
An ad by the Organic Trade Board claiming that organic food contains fewer pesticides than non-organic fare has been cleared by the Advertising Standards Authority.
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News
Special K ‘sells’ Cracker crisps for Twitter plugs
Kellogg’s is claiming a world first with a new ‘tweet shop’ for its newly launched Special K Cracker crisps.
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News
Can Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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The Big Interview
Bloch-busting plans for mySupermarket development
If online success was as simple as getting Google sussed, mySupermarket boss Allon Bloch would be laughing all the way to the bank…
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News
Lyle's black treacle for Halloween
Lyle’s is hoping to ‘trick or treacle’ shoppers this autumn with a limited-edition tin for Halloween…
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News
German Hobbits come to UK as movie paves way for biscuit brand
It’s a marketing exec’s fantasy: one of the biggest movie launches of the year is called The Hobbit…