All Marketing articles – Page 251
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Comment & OpinionCan The Co-op win over younger shoppers?
The Co-op is looking to attract younger shoppers - and its 10% student discount could be the breakthrough it needs…
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NewsArla signs Asda’s Sarah Baldwin as UK marketing boss
Asda’s category director for core chilled business, Sarah Baldwin, has joined Arla Foods as vice president – marketing.
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NewsDoritos gives UK consumers chance to ‘Crash the Super Bowl’
For the first time, Doritos is giving UK consumers the chance to enter its Crash the Super Bowl contest and compete to have their own Doritos ads air in front of millions of TV viewers.
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NewsSpar to launch There For You shopper magazine
Spar is set to launch There For You magazine as part of the retailer’s £5m national multi-media campaign to celebrate its convenience and reinforce its heritage.
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NewsMorrisons to sponsor ITV’s festive Text Santa fundraiser
Morrisons is set to replace Asda as the sponsor of ITV’s annual festive charity fundraiser Text Santa.
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Comment & OpinionGrandads get the glory in latest Weetabix and Coca-Cola ads
Freed from the shackles of Werther’s Original, grandads are enjoying an advertising ‘moment’…
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NewsBirds Eye teams up with Roger McGough to put stories on plates
Birds Eye has launched a major new ‘teatime’ campaign designed to inject more fun into family mealtimes for kids and make them less stressful for mums.
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Comment & OpinionAndroid 4.4 Kit Kat: A coup for Nestlé?
Has Nestlé pulled off a coup in the naming of Android 4.4 KitKat? When Grocer Towers received the news that Google and Nestlé had teamed up to brand the next version of the Android operating system Android KitKat, one of my colleagues suggested it might be a ...
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NewsAndroid 4.4 KitKat unveiled by Google and Nestlé
Nestlé and Google have teamed up to brand the next version of the Android operating system Android Kit Kat.
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NewsTesco horsemeat ad misled consumers, ASA rules
Tesco has been slapped down by the Advertising Standards Authority for one of the horsemeat apology ads it ran at the height of the scandal earlier this year.
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Comment & OpinionWhen celebrity endorsements go bad
Rihanna’s recent High Court ruling against Topshop provides a lesson for any retailer seeking celebrity endorsement…
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Comment & OpinionWhy isn't Asda doing better?
Why isn’t Asda doing better? Is its functional advertising to blame? We’re about to find out…
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NewsWalkers Crisps rapped by ASA over competition failings
Snack giant Walkers has been rapped by the UK’s advertising watchdog the ASA after it found it had not made enough effort to track down competition prize winners.
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NewsRose Marketing reveals licensed Sunkist confectionery range
Vimto has licensed two suppliers to produce Sunkist-branded confectionery following the success of branded freeze pops…
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Comment & OpinionHarpic's hunky fireman makes a refreshing change
Opting against cod-science and shots of shiny surfaces, Harpic has tried something new with its latest ad…
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NewsMcCain launches £35m push featuring scented barkers
McCain Foods is launching a £35m marketing drive that will include the roll-out of shelf-barkers smelling of baked potatoes.
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Comment & OpinionThink shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
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NewsMarmite neglect TV ad escapes ASA probe
Advertising watchdog the ASA has said it will not be investigating a Marmite TV ad that sparked more than 500 complaints.
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NewsIceland ad banned for denigrating Irish food safety body
A press ad for Iceland that appeared at the height of the horsemeat scandal has been banned by the Advertising Standards Authority for denigrating Ireland’s food safety watchdog the FSAI.
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NewsM&S recruits leading ladies for autumn campaign
Marks & Spencer has recruited leading British ladies including Tracey Emin and Helen Mirren to lead a new advertising campaign for its autumn/winter clothing collection.