All Marketing articles – Page 253
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News
Reel Fish Co. to make its debut on television
Fledgling ethical tuna brand The Reel Fish Co. is to make its TV debut in a bid to more than triple sales and take an annual 8% share…
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News
Power brands deliver Premier growth
All eight of Premier Foods’ ‘power brands’ have increased their market share for the first time in 18 months.
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Analysis and Features
Why Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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Comment and Opinion
Good With Food had a good run. Now The Co-op must move on
Good With Food has been The Co-op’s strapline for six years. But now the society is mulling possible alternatives.
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Analysis and Features
Even better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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News
The Maccabees give Magners a 3D edge
Rockers The Maccabees have shot a video as part of a marketing push for Magners.
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Comment and Opinion
Out-of-box packaging experiences
Packaging can now broadcast its own advertising, show you a 3D version of the pack contents in action…
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News
Co-op Group considers dropping 'Good with food' strapline
The Co-operative Group is considering ditching its long-running ‘Good With Food’ strapline.
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Category Report
Chewy trick or treat sweets and handy lanterns
Maoam is going straight for the jugular with its new Halloween offering.
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News
Lil-Lets adds Teens Liners to its feminine hygiene range
Feminine hygiene brand Lil-Lets has expanded its range and introduced new colour-coded packaging.
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News
Filippo Berio olive oil reaps benefits of marketing push
Olive oil supplier Filippo Berio has reported its highest ever monthly sales in the UK, thanks to a heavy marketing push.
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Category Report
No plans to stop at soup for Crosse & Blackwell
After changing hands last July, one of Britain’s oldest and most recognisable canned foods brands is to receive a long overdue makeover.
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Analysis and Features
Would it be Dotty to drop Every Little Helps?
With a hot new ad agency, what can Tesco do to turn its fortunes around? Could it drop its famous strapline?
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News
New milks and health message as Shaken Udder targets schools
Premium milkshake brand Shaken Udder is diversifying into whole and semi-skimmed milk in a bid…
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News
Surf presents 'reem' new fragrance
Surf has joined forces with The Only Way is Essex star Joey Essex to create a limited edition liquid detergent featuring a…
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Comment and Opinion
Sports drinks: the facts
We were disappointed by the views expressed in the BBC Panorama programme The Truth About…
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News
'Cow pats' extend Mu range
Adams Foods is extending Mu - its exclusive-to-Tesco Cheddar brand - into cheese snacks…
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News
Coke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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News
Oddbins mocks rules against Olympic ads
Oddbins is planning a “marketing counter-strike” in defiance of the ad restrictions surrounding the Olympics. As well…
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Category Report
The best TV ads of 2011
How great was your last TV ad? Ask 100 people and you’re likely to get 100 different opinions.