All Marketing articles – Page 254
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News
Saturdays singer signs up with Alpro
Alpro has teamed up with Una Healy from the Saturdays for the latest phase of its consumer campaign.
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News
Mars gives Bitesize its biggest movie push yet
Mars Chocolate will be giving away cinema tickets in an autumn promotional campaign across its Bitesize range.
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News
Parfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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Analysis and Features
Local sources of satisfaction
We have a huge range of artisan cheeses. A customer tweeted earlier today comparing our store to the Harrods Food Hall…
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News
MPs call for French-style ban on alcohol advertising
MPs have called for the government to consider a French-style ban on alcohol marketing, including outlawing sports sponsorship and all advertising aimed at young people.
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News
Walkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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Comment and Opinion
Identifying who you are selling to is key, not just how you sell
It was brilliant. It had a rip-tape case, which saves time stacking shelves.
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News
New packs and recipes for Little Dish
Kids food brand Little Dish has been revamped with new-look packaging and improved recipes.
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News
Talking taters: Potato Council develops shopper friendly logos
The Potato Council has developed a new way for retailers to ‘signpost’ the retail fresh potato category…
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News
Breakfast in style with Crunchy Nut
Kellogg’s has opened a posh Crunchy Nut pop-up restaurant at the Westfield shopping centre in London, and has…
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News
Tetley Tea Folk back on packs in new push
The Tetley Tea Folk are back on pack for the first time in a decade as part of a new push to attract younger consumers.
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Analysis and Features
Is Asda's credit card on the money?
Despite consumer distrust in the banks, and the offer of cash back, analysts are sceptical of Asda’s move into credit cards.
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Analysis and Features
Sport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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Comment and Opinion
Tickled purple by Milk Link's mystery fingers
Milk Link has pitched its Tickler as the ideal cheese for those tricky-to-cater-for menopause discussion groups.
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Comment and Opinion
A quality move by the Birmingham Balti
ADAS is currently consulting on an application by the Birmingham Balti Association for EU protected name status…
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News
Aldi campaign to feed family for 57p a person
Aldi has launched a recipe-based ad campaign claiming it can feed a family for just over 50p a person.
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News
Kellogg’s calls on kids to ‘tip and sip’ more milk
Kellogg’s has thrown its weight behind a campaign to get kids drinking more milk at breakfast.
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News
Wyke Farms asks consumers to vote for new packaging design
Wyke Farms is handing consumers the task of choosing its next pack design, as the 150-year-old brand has its first crack at “co-creation”.
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Comment and Opinion
What makes a modern brand involves a whole alphabet of words
This week’s special supplement on the evolution of brands and branding is another fascinating journey.
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News
Brands set to act over 'free-riding' copycats
Some of the UK’s biggest branded suppliers plan to take legal action against “free-riding” supermarkets…