All Marketing articles – Page 259
-
News
Look What We Found! in £2m TV campaign
Ready meals brand Look What We Found! is hitting the small screen for the first time this month with a £2m ad push.
-
News
Revamped Flora is blasted for tasting 'like cheap marge'
First it was Twinings Earl Grey tea, then HP Sauce - and now Flora is at the centre of a potentially costly consumer backlash over reformulation.
-
News
Tesco asks Wood to spearhead UK marketing revamp
Tesco has launched a shake-up of its marketing team, turning to former Kraft and Unilever marketing supremo David Wood to spearhead a fresh assault on its rivals.
-
Comment and Opinion
Pick up the Olympic baton at your peril
What mileage can we all make out of the feelgood factor that is the Olympic Games? Very little, frankly - if any.
-
News
Myers appointed as head of marketing at Meantime Brewery
Nick Miller, chief executive officer of Meantime Brewery Company, has poached his former brand manager at Miller Brands UK to head marketing at the Greenwich-based craft brewer.
-
News
Sainsbury’s signs up for seven more years of Nectar
Sainsbury’s has extended its contract with Nectar for a further seven years.
-
News
New Covent Garden in hot water with shoppers over elusive farm prize
Shoppers have blasted New Covent Garden after the soup maker announced that nobody had claimed the top prize in its ‘Win a Farm’ competition.
-
News
York takes new role to Reach retailers
Ian York, the former sales director at Premier Foods, has resurfaced at field marketing agency Reach in a newly developed role.
-
News
Tabasco stirs up special Jubilee packs
Tabasco sauce producer McIlhenny is marking the Queen’s Diamond Jubilee with limited-edition packaging.
-
News
DBC gets CCE's King as marketing boss
Foodservice wholesaler DBC has appointed Simon King as its new buying and marketing director.
-
News
Asda faces heat for chip pan promo
Asda has run into trouble with the Fire Brigade after it promoted chip pans in the February edition of its Asda Magazine.
-
News
Mark Ronson and Katy B move to the Olympic beat
Coca-Cola has launched its global Olympic ad campaign ‘Move to the Beat’, fronted by music producer Mark Ronson, singer Katy B and a number of Olympic athlete hopefuls.
-
News
Free food mag from The Co-op to push value message
The Co-operative Group is to launch a bi-monthly in-store magazine next month.
-
News
Reckitt takes new Cillt Bang straight to Facebook
Reckitt Benckiser is selling its latest Cillit Bang product exclusively through Facebook.
-
News
Foster’s revives Fast Show favourites for ‘brilliant’ new comedy
Foster’s has commissioned another six new episodes of classic nineties comedy sketch show The Fast Show, to be shown exclusively on its website.
-
News
Cravendale hops on to the great green bandwagon
Some performers bring such joy that you don’t begrudge them slumming in a few ads if it means we get to bask in their glow for a few extra moments each day.
-
News
ASA ruling forces a tweak to Aldi adverts
Aldi has tweaked its ‘Swap & Save 40%’ ads to shake off the ASA.
-
News
Web watchers declare war on online junk food ads
Health campaigners have launched a co-ordinated bid to force companies to take down online advertising they believe is promoting junk food to youngsters.
-
News
Watchdog throws out latest Tesco complaint in ad war with Asda
Asda has won the latest round of its tit-for-tat advertising war with Tesco.
-
The Big Interview
Greater Sporting Knowhow
Peter Harding has a secret weapon. The UK boss of GlaxoSmithKline tells us how he’s warming up for a “year of sport”.