All Marketing articles – Page 26
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ProfilesUnilever’s Georgina Bradford on food poverty, Elton John and Euro 2024
’I would really like to see the industry taking a more collaborative approach to eradicate food poverty in the UK’
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NewsC-store advertising also boosts brand sales in nearby supermarkets, Co-op finds
One retail media campaign for a global beer business generated a 12% brand sales increase in Co-op stores, but also drove a 3% uplift in surrounding supermarkets
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Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Events & AwardsGrocer Gold Awards 2024: Bestway wins E-Commerce Initiative of the Year
This groundbreaking real-time analytics dashboard for suppliers, gave them “unprecedented” visibility into their brand performance
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Events & AwardsGrocer Gold Awards 2024: Coca-Cola wins Consumer Initiative of the Year
Geo-targeted social media posts, plus influencer content and endorsements, sparked significant engagement and traction among younger consumers
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NewsIceland’s digital chief David Devany to be Asda’s VP of e-commerce
Devany has been Iceland’s group chief customer, marketing and digital officer since 2020
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KVI TrackerSainsbury’s adds another 50 products to Aldi Price Match scheme in a month
The supermarket has added more cupboard staples, ingredients and ‘summer favourites’, as the battle over price matching intensifies
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ProfilesMy food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
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NewsEllie Goulding’s RTD brand Served unveils major out-of-home push
The campaign is projected to reach almost half of all Londoners
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
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Category ReportLunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
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Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & OpinionSwizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
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Range PreviewWhat’s new in stores for UEFA Euro 2024?
From bucket hats to barbecues, retailers and brands are aiming to capture the spending spirit of sporty shoppers this summer
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsAldi steps up ‘Can’t Match This’ campaign with price comparison ads
Aldi is claiming even bigger savings by comparing the price of its own label products to those of brands at both Tesco and Sainsbury’s – a tactic which has come up in complaints about the discounter to the Advertising Standards Authority in the past
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NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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NewsVocation eyes impulse and convenience in bid to boost beer sales
Beer sales have stalled amid cost of living pressures and evolving consumer tastes
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Category ReportSauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
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NewsAldi marks Beckhams’ 25th anniversary with free wine for newlyweds
The free bottles will include Aldi’s Pierre Jaurant Bordeaux, which the discounter claims is comparable to the Château Mouton Rothschild favoured by David Beckham, which retails at £3,600