All Marketing articles – Page 26
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NewsHorlicks to make TV comeback with ‘not just for bedtime’ campaign
The brand is to launch a new month-long campaign via targeted ad platform AdSmart from Sky
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NewsSainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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Comment & OpinionSurreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
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Comment & OpinionM&S x Zoe hype shows how to ‘rocket launch’ innovation
If you want to get a product launched successfully, it requires rocket-fuelled propulsion, says Jeremy Garlick, partner at Insight Traction
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NewsEx-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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NewsPoundland targets Sainsbury’s, Asda, B&M and Home Bargains in price comparison campaign
The campaign is claiming savings on leading brands such as Lurpak, Diet Coke, Radox and Domestos in a series of 20-second YouTube videos, each targeting a different retailer
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NewsRSPCA Assured launches egg campaign ahead of Pancake Day
The campaign will run across YouTube, Instagram and Facebook to show RSPCA Assured eggs always come from well cared-for hens
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ProfilesMy food & drink job: Ameesha Nobre, brand manager, Asahi
‘Being at a beverage company in a fun industry like alcohol means you are never bored and always busy’
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NewsSacla’ splashes £2m on multichannel marketing campaign
The ’light-hearted’ campaign is projected to be seen over 109 million times this year
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Comment & OpinionOatly’s ‘feck-up’ – a bold move or marketing mis-step?
Oatly is reminding consumers of all its past mistakes in an attempt to ‘stick it to the man’. But is this another mistake?
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Category ReportVaping trends 2024: A post-disposables future?
The looming ban on disposables has made the £1.7bn category’s future unclear
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NewsBrewDog accused of ‘ripping off’ gin brand with new tequila
Both bottles are similar in colour and design
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NewsJörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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Comment & OpinionThe AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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Comment & OpinionRetailers shoot themselves in the foot supporting AHDB meat campaign
By signing up to Let’s Eat Balanced, retailers are flouting their own climate commitments and promises to their customers, says Liam Lysaght, campaigner for diets and climate change at Feedback Global
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Comment & OpinionWhat grocery brands can learn from beauty and personal care
BPC is approaching the challenges of sustainability, health and pleasure differently, says Alex Beckett, director, Mintel Food & Drink Research
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NewsSugro launches e-loyalty ‘reward and recognition’ scheme
Members will be offered rewards for completing different tasks associated with participating brands
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NewsOatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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NewsRockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year