All Marketing articles – Page 261
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News
Farmfoods seeks the voice for its 2012 ads
Farmfoods is launching a nationwide competition to find a new voice for its television and radio commercials in 2012.
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News
Coke puts Innocent in the Olympic spotlight
Innocent has pole-vaulted its way onto the podium of Olympic sponsors after leveraging the fi nancial muscle of its majority stakeholder Coca-Cola, The Grocer can reveal.
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Analysis and Features
Firing up the sauce market
Despite shunning the multiples, blokey sauce brand Man Meat Fire has steadily built a loyal following thanks to its premium positioning and focus on ‘real men’.
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Analysis and Features
Brands target gamers
The video game market is worth billions - but it’s still largely untapped by food & drink brands. With a growing number of pioneers putting gamers in their sights, however, that’s steadily changing.
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News
Kingsmill range given an overhaul by Allied
Allied Bakeries is giving Kingsmill a new look supported by a £4.6m marketing push – which will include the brand’s first social media activity.
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Profiles and QandAs
Human Angle: Rob Parker
What’s it like to work for your company? Liberating. The owner, Steve Perez, has an infectious entrepreneurial spirit.
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Analysis and Features
Our aim is to get to one billion tiny tummy touch points
Ella’s Kitchen founder Paul Lindley, this week’s Guest Editor of The Grocer, talks to Ian Quinn about thriving in a recession, and going global
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Comment and Opinion
Asda pitch-perfect, M&S cheap and tacky?
Asda’s surprisingly classy ad leaves M&S in its wake. For proof that Christmas isn’t a slam dunk…
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News
Beer brands advised to chase female shoppers
Big beer brands are being urged to target marketing at the supermarket shoppers who actually buy the beer – women.
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Analysis and Features
Xmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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News
A Biscuit Company: Burton’s unveils new name and branding
Burton’s Foods has renamed itself Burton’s Biscuit Company – and created a new logo and strapline – in a bid to reposition itself as a more premium biscuit business.
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Comment and Opinion
Castello’s aristocratic acrobatics are a seductive Casanova substitute
As the current fuss about St Paul’s demonstrates, Brits love a bit of costume drama, especially when it involves fops in frocks flouncing about in existential crisis before the baying hordes.
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News
Heineken names new head of UK marketing
Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
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Analysis and Features
SEO: Are grocers failing online?
Never mind the back end. Search is the most important component of successful e-commerce. But exclusive research for The Grocer reveals that some of the supermarkets are ill-equipped for the fight. Rob Brown reports
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Comment and Opinion
It is possible to measure the impact of marketing
In the digital era, all you need is creative thinking and data to gauge the effect you’ve had on sales, says Felix Velarde
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Profiles and QandAs
The Human Angle: Vanessa Fowler; Marketing manager; Muntons
What's it like to work for your company? It is a happy place to work; the people are friendly and always keen to help.
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Comment and Opinion
Nice little churner
The X Factor: synonymous with tearful contestants, ridiculous ‘twists’ and, these days, extravagant ads for yoghurt.
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Analysis and Features
Especially for you
The days of one-size-fits-all retail are dead. Today, shoppers want a bespoke experience. Rob Brown takes a bizarre ride to the far side of retail to find out what it means for retailers
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Profiles and QandAs
The Human Angle: Lucy Mitchell, Marketing Director, SeeWoo Foods
What’s it like to work for your company? It’s exciting and challenging I love food so working with it is always a bonus. Many of the products we import and sell are exotic and unusual, which is really interesting.
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News
Tobacco guilty of ‘cynical marketing’
Sir, Imperial Tobacco’s Richmond Superslims are indeed an innovative answer to tobacco advertising…