All Marketing articles – Page 261
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Comment & Opinion
Asda's marketing chief reports rise in own-label mid-tier sales
Own label was once seen as the poor relation to branded. Not anymore….
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News
Waitrose to donate money saved on 'unglamorous' Christmas ad to charity
Waitrose is rolling out an ‘unglamorous’ Christmas TV advertising campaign, in order that it can donate more money to good causes.
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NewsAMV BBDO and Mercieca big winners at The Grocer MAP Awards
Agencies AMV BBDO and Mercieca dominated last night’s glittering presentation ceremony for The Grocer Marketing, Advertising & PR Awards.
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News
Tesco reveals first instalment of Wieden + Kennedy Christmas ad campaign
Tesco today sprung a surprise by revealing its long-awaited new advertising campaign under new agency Wieden + Kennedy.
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NewsThe Co-op Group drops 'Good With Food' for new strapline
The Co-operative Group has ditched its Good With Food strapline after six years.
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NewsNewmarket Sausage is latest product to get PGI status from EU
The Newmarket Sausage has become the 50th UK food to gain protected EU status, putting it on a par with Champagne and Parma Ham.
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Comment & Opinion
Third Party: the potential of product placement
Eagle-eyed viewers will have noticed a small ‘P’ at the start, and in the breaks, of certain TV programmes….
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NewsButterworth joins new Seabrook Crisps team as marketing director
Seabrook Crisps has named Kevin Butterworth as marketing director….
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NewsKerry in trouble with ASA over origin of Richmond Ham
Kerry Foods has been rapped by the Advertising Standards Authority for misleading shoppers over the origin of its Richmond Ham.
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NewsAsda's new web engine delivers 'Clubcard effect' online
Asda is launching a customer insight engine on its website that will allow Asda to target online shoppers with personalised offers for the first time…
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NewsJohn West's Sam is a hit on YouTube
John West has racked up over a quarter of a million YouTube hits within two weeks of launching a new interactive comedy video.
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NewsKellogg's gains online insights with Adpoints
Kellogg’s has teamed up with loyalty scheme Adpoints, which allows Nectar card holders to earn points for watching ads online…
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NewsQuorn adds trial-size portions to its range
Quorn has launched trial-size portions of two of its bestselling “everyday favourites” products…
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Comment & Opinion
Talking Shop: Obsess about detail, detail
There is a saying used by retailers and about retailers - “they know the price of everything but the value of nothing”…
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Analysis & FeaturesLaverstoke ruling: intelligent self regulation or plain silly?
Jody Scheckter is outraged by a Portman Group ruling banning the use of his crayon drawing label for Laverstoke…
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Comment & OpinionCafedirect keeps thinking small
There’s probably a good crossover between Fairtrade loyalists and people who watched Adam & Joe on Channel 4 in the 1990s…
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NewsMarmite to sponsor Christmas lights on Oxford Street
Marmite is sponsoring the Christmas lights on London’s Oxford Street this year.
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NewsHP appeals to 'manly' sauce shoppers with new ad
HP Sauce is launching a new tongue-in-cheek multimedia campaign to drive sales among male shoppers.
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NewsCo-op Group goes back in time for 99 Tea retro rebrand
The Co-operative Group’s own label 99 Tea has been given a retro look…
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NewsVeetee extends range with microwaveable pasta
Veetee is extending beyond rice and curries with a range of microwaveable pasta…