All Marketing articles – Page 263
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NewsNew flavours, new look for John Crabbie's soft drinks range
Halewood International has begun rolling out its John Crabbie’s soft drinks range in new-look packaging.
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NewsHeineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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ProfilesMatt Pullen, former marketing director, Bernard Matthews
Where are they now? Matt Pullen, former marketing director, Bernard Matthews…
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NewsFirst Cape targets over 55s with low abv wine
First Cape is hoping to steal a greater share of Britain’s grey pound with a new campaign pitched at older wine drinkers…
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NewsSainsbury’s snipes at rivals with new Brand Match ad
Sainsbury’s is launching a new ad campaign today to push its Brand Match coupon-at-till scheme.
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NewsMalibu mixes its drinks with new Red variant
Malibu is expanding its range with a rum that is flavoured with tequila…
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NewsYoplait makes debut in functional yoghurt
Yoplait has jumped on the resurgent functional dairy bandwagon with the launch of Calin+…
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ProfilesTony Page, former Woolworths commercial and marketing director
Page joined Sainsbury’s as a graduate assistant. He then moved to Asda where he spent 13 years…
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Comment & Opinion
Third Party: Time for a media revolution in retail
The £1.5bn spent on media each year by the grocery sector is about to become more accountable…
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NewsFurby overhauled for new generation
Hasbro is backing the return of Furby with a heavyweight marketing push designed to recapture the excitement…
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NewsFred gets makeover to flag up Homepride
Premier Foods is giving its Homepride cooking sauce range a makeover as part of plans to strengthen the brand…
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Comment & Opinion
Talking Shop: The real value to your business of a Facebook 'like'
This week, Facebook announced it would be enhancing its security measures on brand pages to remove fraudulent ‘likes’…
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NewsBritvic struggles with Fruit Shoot re-supply
The return of Fruit Shoot will be slower than expected as Britvic has not yet started bottling all the varieties…
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NewsNew Neighbours: Aldi ads come to Ramsay Street
Aldi is building on its recent run of popular ‘Like Brands’ ads by sponsoring Australian soap Neighbours…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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NewsSwizzels-Matlow launches festive sweets line-up
Swizzels-Matlow is planning to tempt shoppers this Christmas with a range of sweets available from November.
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NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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NewsKallo invests in big TV marketing push
Kallo’s biggest-ever TV advertising campaign will hit screens next week as the natural and organic food…
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NewsCats with Thumbs are back as Cravendale bids to boost milk sales
Cravendale is launching a two-pronged attack on flagging milk sales with a new Cats with Thumbs TV ad and a major…