All Marketing articles – Page 265
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News
Mountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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News
George and Camilla return for Crabbie's
Crabbie’s Alcoholic Ginger Beer is back on TV next week in a new series of ads featuring characters George and Camilla.
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Interviews
Miller man Haigh shows his bottle
Miller’s Gary Haigh has a reputation for holding his nerve. But as rivals ramp up their promotional activity can he afford…
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News
Bloom's gives popcorn a Fresh brand
Fresh Marketing, the company behind Diva popcorn and Fuel granola, is launching a new popcorn brand…
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News
Plum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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News
Weanie Beans aims for hangover crowd
Artisan coffee brand Weanie Beans is targeting younger consumers with a range that includes a morning-after hangover…
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News
Guinness getting ready to paint it black
Guinness has unveiled a global ad to mark Arthur’s Day, a celebration of the brand’s founder.
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News
Wyke Farms battles Morrisons delisting on Facebook
Wyke Farms has taken to Facebook to fight back against its delisting by Morrisons.
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News
Honey Bunches of Oats calls time on its ambitions for Britain
US cereal brand Honey Bunches of Oats is withdrawing from the UK market - for now, at least. A year after launching in the UK…
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Comment & Opinion
Sharpen the milk message
Scoring a retweet from a celebrity and getting your message seen by thousands of followers is often the holy grail for brands on social media.
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News
Müller Greek Style yoghurt range welcomes lemon variant
Müller has brought forward the launch of a fourth variant to its Müllerlight Greek Style line-up…
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Analysis & Features
Paddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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News
Reel Fish Co. to make its debut on television
Fledgling ethical tuna brand The Reel Fish Co. is to make its TV debut in a bid to more than triple sales and take an annual 8% share…
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News
Power brands deliver Premier growth
All eight of Premier Foods’ ‘power brands’ have increased their market share for the first time in 18 months.
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Analysis & Features
Why Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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Comment & Opinion
Good With Food had a good run. Now The Co-op must move on
Good With Food has been The Co-op’s strapline for six years. But now the society is mulling possible alternatives.
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Analysis & Features
Even better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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News
The Maccabees give Magners a 3D edge
Rockers The Maccabees have shot a video as part of a marketing push for Magners.
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Comment & Opinion
Out-of-box packaging experiences
Packaging can now broadcast its own advertising, show you a 3D version of the pack contents in action…
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News
Co-op Group considers dropping 'Good with food' strapline
The Co-operative Group is considering ditching its long-running ‘Good With Food’ strapline.