All Marketing articles – Page 266
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Category ReportChewy trick or treat sweets and handy lanterns
Maoam is going straight for the jugular with its new Halloween offering.
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NewsLil-Lets adds Teens Liners to its feminine hygiene range
Feminine hygiene brand Lil-Lets has expanded its range and introduced new colour-coded packaging.
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NewsFilippo Berio olive oil reaps benefits of marketing push
Olive oil supplier Filippo Berio has reported its highest ever monthly sales in the UK, thanks to a heavy marketing push.
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Category ReportNo plans to stop at soup for Crosse & Blackwell
After changing hands last July, one of Britain’s oldest and most recognisable canned foods brands is to receive a long overdue makeover.
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Analysis & FeaturesWould it be Dotty to drop Every Little Helps?
With a hot new ad agency, what can Tesco do to turn its fortunes around? Could it drop its famous strapline?
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NewsNew milks and health message as Shaken Udder targets schools
Premium milkshake brand Shaken Udder is diversifying into whole and semi-skimmed milk in a bid…
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NewsSurf presents 'reem' new fragrance
Surf has joined forces with The Only Way is Essex star Joey Essex to create a limited edition liquid detergent featuring a…
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Comment & Opinion
Sports drinks: the facts
We were disappointed by the views expressed in the BBC Panorama programme The Truth About…
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News'Cow pats' extend Mu range
Adams Foods is extending Mu - its exclusive-to-Tesco Cheddar brand - into cheese snacks…
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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NewsOddbins mocks rules against Olympic ads
Oddbins is planning a “marketing counter-strike” in defiance of the ad restrictions surrounding the Olympics. As well…
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Category ReportThe best TV ads of 2011
How great was your last TV ad? Ask 100 people and you’re likely to get 100 different opinions.
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NewsSaturdays singer signs up with Alpro
Alpro has teamed up with Una Healy from the Saturdays for the latest phase of its consumer campaign.
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NewsMars gives Bitesize its biggest movie push yet
Mars Chocolate will be giving away cinema tickets in an autumn promotional campaign across its Bitesize range.
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NewsParfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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Analysis & FeaturesLocal sources of satisfaction
We have a huge range of artisan cheeses. A customer tweeted earlier today comparing our store to the Harrods Food Hall…
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NewsMPs call for French-style ban on alcohol advertising
MPs have called for the government to consider a French-style ban on alcohol marketing, including outlawing sports sponsorship and all advertising aimed at young people.
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NewsWalkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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Comment & Opinion
Identifying who you are selling to is key, not just how you sell
It was brilliant. It had a rip-tape case, which saves time stacking shelves.
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NewsNew packs and recipes for Little Dish
Kids food brand Little Dish has been revamped with new-look packaging and improved recipes.