All Marketing articles – Page 268
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Comment & Opinion
Marketing jargon, Spots v Stripes and Aldi's ranging plan
Some bits of PR and marketing jargon are meaningless, ‘ROI’ and ‘client focused agency’, for example. Others are redolent with power.
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NewsClose shave for Pilgrims Choice over cowboy’s pre-watershed antics
Adams Foods has been rapped by the advertising watchdog for endangering young children by showing one of its new Pilgrims Choice adverts before the 9pm watershed.
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NewsLynx ads among the most controversial of 2011
Unilever was behind two of the 10 most complained about ads last year, according to a report from advertising watchdog ASA.
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NewsTesco teams up with The Sun for Llama's ad push
Tesco is launching an ad campaign for its venture brand Llama’s snacks range this weekend in conjunction with The Sun newspaper.
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NewsTurkey push a success as consumption rises
Turkey producers are claiming a breakthrough in their quest to convince Brits that turkey is not just for Christmas…
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NewsMoretti and Corona in summer offensive
Birra Moretti and Corona are gearing up for their biggest-ever UK marketing campaigns.
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NewsRihanna signs up for Vita Coco's big push
Rihanna is fronting the first UK ad push for Vita Coco as it looks to drive the coconut water market to £100m in two years.
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NewsSaucy Napolina wants more Italian action
Napolina is kicking off an aggressive marketing strategy as the Princes-owned brand aims to become a one-stop shop for Italian-style food.
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NewsBrands are frittering money on 'ineffective' promotions
Brands are throwing money away on price discounts when there are far more cost-effective ways to drive volume sales growth…
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NewsChedds are proper food, says new TV ad push
Dairy Crest’s Chedds brand is returning to TV screens next week.
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NewsRustlers 'fit daughter' push focuses on quality
Rustlers has young lads firmly in its sights with its latest campaign - the delicately titled Fit As A Butcher’s Daughter.
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My Alternative CVMy alternative CV: Helen Blackburn, Daioni
Sales & marketing manager, Daioni, on her magical spa, mopeds and Johnny Depp
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NewsAirwaves revamped with the 'pow' factor
Wrigley is looking to breathe new life into its £42m Airwaves brand after turning around the performance of category powerhouse Extra.
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NewsNew Repair & Protect lines from Sensodyne
Sensodyne is expanding its £10m Repair & Protect toothpaste with two new variants.
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NewsZari aims to be home-grown rival to Pink Lady
Apple grower AC Goatham & Sons is gearing up for its first marketing push for the Zari apple in a bid to establish a UK-grown contender to Pink Lady in five years.
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NewsKids lunchbox cartons arrive for Sunny D
Sunny D is continuing its resurgence by expanding into cartons for children’s lunchboxes.
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My Alternative CVMy alternative CV: Peter Cox
What was your first-ever job? Mowing lawns while I was at university.
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Comment & OpinionA right royal knees up?
There’s huge potential in the Jubilee for us and we’re working hard behind the scenes to make sure our retailers maximise this potential
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Comment & Opinion
We should market healthy products to kids
This year saw many of Europe’s big food and snack companies sign an enhanced ‘pledge’ to promise not…
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NewsDemographic profiling at George
Asda is deploying a new system to predict which items of George clothing will prove most popular in its individual stores