All Marketing articles – Page 27
-
NewsPeroni launches points-based loyalty scheme for shoppers with prizes
There are opportunities for retailers to integrate their own loyalty programmes on the platform, such as money-off offers
-
NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
-
NewsFlorette launches Peri-Peri and Caesar salad bowls
The range is designed to introduce more choice to the salad category
-
Comment & OpinionHFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
-
NewsMedia Bites 14 April: ‘profound’ tariff impact, junk food ads, cocoa-free chocs
Trump’s tariffs prompt ’profound’ response from Chancellor Rachel Reeves, and cocoa-free chocolate gets interrogated and tasted.
-
NewsThe Sidemen launch Sides ice cream range into Brakes
The Sidemen have more than 22 million followers on YouTube
-
Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
-
NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
-
NewsReal Bread Campaign has ‘concerns’ over M&S’s ‘five-ingredient’ rolls
The campaign group highlighted a need for M&S to offer further clarity
-
NewsRewrite ‘junk food’ ad ban or face court action, government told
Talks involving both supermarkets and major food manufacturers have reached ‘deadlock’, despite an intervention by ministers
-
NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
-
-
NewsYoung’s adds Chip Shop Extra Large Haddock fillets nationwide
The extra large fillets of haddock are coated in crispy bubbly batter and are ‘perfect served alongside chips and mushy peas’
-
NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
-
NewsOutdoor billboards serving up diet of junk food ads, finds study
The research found 44% of all HFSS ads covered were in the most deprived areas
-
NewsTetley launches £5.5m campaign to ‘generate new wave of love’ for brand
The push was ’packed with emotion and humour’ said the supplier
-
NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
-
NewsTHG Ingenuity heralds revenue-boosting power of AI recommendations
A ‘Foundation Finder’, used by online beauty retailer Lookfantastic, has seen 96% of customers purchase a new product
-
ProfilesMy food & drink job: Elahe Tolooei, NPD and marketing assistant, Cambozola
‘One of the biggest misconceptions about working in the food industry is that we get to sit around eating delicious food all day’
-
Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines