All Marketing articles – Page 271
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Manor Bakeries marketing director Ian Ayling is to leave at
The company said Ayling wanted to follow other opportunities in the grocery sector. During his nine years working for Manor Bakeries' and its parent company Ranks Hovis McDougall, he developed key brands. He worked on Bisto, Paxo and Saxa...
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Hawthorn will Refresh his marketing expertise
Greene King's marketing director Stuart Hawthorn is moving to Refresh UK as marketing director to boost sales of brands such as Hobgoblin and Löwenbräu. Hawthorn began his career in the brewing industry with 12 years' experience at Scottish &...
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Bowyers senior sales and marketing team
Pork Farms Bowyers, a Northern Foods subsidiary, has a new team at the top.Charles Dawson, MD, has appointed Steve Corby as sales director and Gary Johnston as marketing director to deliver plans for further growth. Johnston was promoted...
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The Oxo family epitomises the opposite side of the marketing
For more than 50 years, a series of incarnations have graced the small screen, kicking off with Katie's family. They conveyed tradional family values for 20 years and, after a 13-year break, were followed by a group featuring actress Lynda...
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The store as a major marketing channel is growing in popular
A majority of young grocery managers believe that television's grip on advertising is slipping. Echoing the recently expressed views of Nestlé Rowntree's marketing director Andrew Harrison, 57% of Leading Edge members questioned for The Grocer said ...
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Testing instore marketing with Radar
Former bosses of Taylor Nelson Sofres subsidiary TNS Radar, have set up a new company called Retail Testing enabling top manufacturers and retailers to test the impact of instore marketing initiatives. Retail Testing chairman John Burke said...
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A marketing holy grail'
Anne Bruce A new TV, supermarket and marketing consortium plans to turn the Channel Islands into a low cost test market for new fmcg products. Bonsai, a collaboration between ITV1, Channel Islands retailer Le Riche, and marketing agency Fast...
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WKD was launched in March 1996 and the marketing team has gr
Karen Salters, Beverage Brands marketing manager, says the team, which reports directly to MD Joe Woods, is responsible for consumer and trade marketing for the WKD brand in the on and off-trade. Individuals within the team enjoy a close...
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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Nick Kilby stepped up to the role of marketing and developme
What interests do you have outside the office? Working for Tetley in France was a great opportunity to knock my culinary skills into shape. I love the French appreciation of food and am happiest messing about in the kitchen. I also love...
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Rachel's Organic Dairy has made Neil Burchell marketing dire
Burchell will be responsible for developing new marketing strategies and improving marketing programmes for the company's existing products and customers. Burchell was previously marketing director of Reliance Security and has a successful record...
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nAt the end of last year, The Grocer's team of marketing rep
As the schools break up, The Grocer this week revisits its own Class of 2001 the star products from the 20 categories featured in last year's annual Top Products Survey to see which are top of the class, which could try harder, and which have...
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Comag toasts its triumphs after 25 years' marketing
Comag is celebrating 25 years of magazine marketing and newstrade distribution on July 4. Since Comag's formation, the company has sold 3.5 billion magazines, with Comag Specialist and Comag Distribution Division formed along the way. A Comag...
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meat marketing
Closer co-operation needed between farmers, processors and retailers More scope to develop English regional brands Fresh initiatives to develop English regional brands of beef have been called for by Kevin Hawkins, Safeway's director of...
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Ian Deste has been replaced as marketing director of Coca-Co
Morrisons sales during the first 15 weeks of its current year show an increase of 10.4% and are up like-for-like 6.5%. Receivers have sold the bakery division of Aberdeen-based McIntosh of Dyce to specialist pie and cake supplier Bell Bakers,...
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Martin appointed sales and marketing chief at Harrogate Spa
Paul Martin has been appointed sales and marketing director of Harrogate Spa Water and not md as reported in our last issue. We have also been asked to make it clear that he is also very much involved with Leeds-based Cherry Recruitment...
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Butt joins as Perkins shakes up its sales/marketing teams
Perkins Foods Group has recruited Ken Butt as operations director. Butt was previously European chairman of logistics company Tibbett & Britten. His appointment is part of a comprehensive company restructuring which includes the merger of sales...
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n The Grocery Advertising and Marketing Industry Awards th
The prestigious GRAMIAs are one of the essential events of the fmcg year where clients and agencies alike celebrate creative excellence and achievements. Now in their ninth year, the awards encompass the entire fmcg industry and are seen as a...
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Holt is first marketing director for frozen foods supplier D
Frozen food supplier Dalepak has appointed Richard Holt as its first marketing director. Holt said he was looking to carve out a niche for Dalepak products to rival major competitor Birds Eye Wall's: "I will be looking to drive distribution with...
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Collier steps into head up Booker's marketing operation
Booker has appointed Mark Collier as marketing director, effective from the beginning of February. The position has not been filled since Steven Sharpe left in January 2001. Collier takes over from trading director Shaun Birrell who took on...