All Marketing articles – Page 271
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NewsKepak points Feasters at family market and keeps Rustlers for lads
Microwavable snack brand Feasters is to be repositioned as a “family focused” range to set it apart from rival Rustlers.
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NewsWalkers reveals its three mystery flavours
Walkers has unveiled the identity of the three mystery flavours it launched in January.
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News
Jubilee inspires new summer drinks lines
Producers are gearing up for the Queen’s Diamond Jubilee with some essentially English launches.
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News
Pepsi Max link with Doritos boosts both
A cross-promotional push for Pepsi Max and Doritos has generated a spike in sales of both.
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Comment & Opinion
The key to success lies in the brand's 'beliefs'
The recent news that Asda will be ramping up its price cuts has serious implications for its image, not to…
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News
It's cheaper to drink at home, says Bargain Booze
Bargain Booze has kicked off an in-store campaign to highlight how much cheaper it is to drink wine at home.
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NewsLeiths to boost Asda's premium credentials
Asda is gearing up for a major revamp of its Extra Special range to reflect its partnership with Leiths School of Food & Wine
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NewsSurplus website aims to be the eBay of fmcg
Fmcg suppliers looking to shift excess stock will soon be able to use a new eBay-style website to sell direct to buyers.
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NewsPeanut butter crowned champ in Chunky Kit Kat compo
Peanut butter emerged triumphant from Nestlé’s search for a new flavour of Chunky Kit Kat.
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Analysis & FeaturesLoyalty: who's earned it?
The Grocer’s first ever study of supermarket shopper loyalty shows it takes much more than big stores, low prices and promotional muscle to create a loyal following.
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News
Unilever to scrutinise fmcg web marketing
Unilever is to ramp up its digital marketing strategy, in a move that could see the start of a further shift in fmcg activity to the web.
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NewsTesco calls back Wood to head up marketing
Tesco has turned to an fmcg marketing veteran amid accusations that it has been consistently outgunned by its rivals in recent months.
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News
Look What We Found! in £2m TV campaign
Ready meals brand Look What We Found! is hitting the small screen for the first time this month with a £2m ad push.
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NewsRevamped Flora is blasted for tasting 'like cheap marge'
First it was Twinings Earl Grey tea, then HP Sauce - and now Flora is at the centre of a potentially costly consumer backlash over reformulation.
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NewsTesco asks Wood to spearhead UK marketing revamp
Tesco has launched a shake-up of its marketing team, turning to former Kraft and Unilever marketing supremo David Wood to spearhead a fresh assault on its rivals.
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Comment & Opinion
Pick up the Olympic baton at your peril
What mileage can we all make out of the feelgood factor that is the Olympic Games? Very little, frankly - if any.
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News
Myers appointed as head of marketing at Meantime Brewery
Nick Miller, chief executive officer of Meantime Brewery Company, has poached his former brand manager at Miller Brands UK to head marketing at the Greenwich-based craft brewer.
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NewsSainsbury’s signs up for seven more years of Nectar
Sainsbury’s has extended its contract with Nectar for a further seven years.
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NewsNew Covent Garden in hot water with shoppers over elusive farm prize
Shoppers have blasted New Covent Garden after the soup maker announced that nobody had claimed the top prize in its ‘Win a Farm’ competition.
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NewsYork takes new role to Reach retailers
Ian York, the former sales director at Premier Foods, has resurfaced at field marketing agency Reach in a newly developed role.