All Marketing articles – Page 272
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News
n Touchy-feely marketing is being employed by fmcg companies
Streetwise consumers, resistant to traditional marketing methods, are forcing brand owners to look much harder at the ways they get their messages across. This has given rise to the creation of brand experiences which aim to use all the marketing...
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Marketing - meat
The low fat message is key Low fat content is a message meat processors and retailers should be shouting in the consumer marketplace, the MLC reckons. The very sharp reductions in the fat content of average meat cuts and joints over the past couple…
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Marketing - Fresh produce
Direct delivery launched Direct delivery of potatoes by post has been launched by Cheshire prepacker Jepson Potatoes from its packhouse in Holmes Chapel. Consumers are being offered a 10kg carton of white or red eye varieties delivered by ANC…
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John Lusty Group's marketing director is keen to dispel mis
Indeed, Martin Wathes says he's already convinced not only foreign exporters but even some UK manufacturers who are looking to the company for help in building a brand. And the group will be using Food & Drink Expo 2002 as a key way to raise its...
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Tropicana strengthens consumer and business marketing teams
Tropicana has added two members to its sales and marketing team. Kerstie Drew joins from Dairy Crest as Tropicana senior brand manager. She takes on responsibility for the consumer portfolio and all consumer marketing and sales activities....
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Budgens strengthens marketing
Roxanne Bennett has been promoted to the newly created role of senior marketing controller at Budgens, reporting to marketing director Stephanie Rice. She heads up a team of seven and is responsible for the management of all marketing department...
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NFU offers rural business marketing and planning assistance
National Farmers Union Services is to help farmers and other rural business people develop their marketing acumen through a programme of workshops beginning this autumn. Twenty "stratagems for successful entrepreneurship" sessions will focus on...
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Marketing headhunt goes on
Scotch whisky distiller William Grant & Sons has appointed a further three managers as part of a rapid expansion of its marketing team. Miriam Ghali from United Biscuits becomes senior brand manager for mainstream blends. Meanwhile, Leo Haque,...
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Marketing: Switch onto a sonic logo
Radio used to be the poor relation of television when it came to advertising but, as increasing spends reveal, a canny use of the medium in a campaign is giving good value for money. Karen Dempsey reports Children should be seen but not heard ...
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Japanese marketing
The Japanese will go to any extremes to promote their goods even using the hanging straps gripped by passengers on Osaka's underground trains. Our spies report that lifelike imitations of actual products are now being attached to the straps to...
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Marketing: Positive discrimination
Grocers are driving their US sales with niche marketing geared to an area's prevailing ethnic cultures. Helen Gregory reports America has always been a melting pot of colours and races underlined by recent predictions that some cities in the US...
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Jac Roper's advice centre: Marketing: Simple ways to grow in
How much do you spend on promoting your business? Have you honestly added it up? And do you have a game plan for how, when, where and how often you will promote? I know the answer to these is a bit of a patchwork for independent businesses. Some...
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Grocery Advertising and Marketing Industry Awards: Get your
Time is running out for you to get your entries in for this year's Grocery Advertising and Marketing Industry Awards the fmcg industry's most prestigious contest. The GRAMIAs not only recognise creative excellence across a range of media...
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Food Marketing Institute conference Chicago: Make 'em laugh.
US supermarkets are being urged to employ new weapons in their war for a bigger share of the food dollar. Helen Gregory reports from Chicago We may get inspiration from the US and it's sometimes months, even years, before innovations cross the...
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Food Marketing Institute conference Chicago: quick and healt
Health and convenience was key at FMI, although there were still the plethora of soft drinks and indulgent products for the less svelte American shopper. Nestlé showed Frothé, an instant coffee drink in flavours which included caramel cappuccino,...
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Meat marketing: Inertia of loyalty a valuable protection
Inertia, or at least a profound conservatism, is the distinctive characteristic of the core market for carcase meat, as the first of a long succession of MLC promotion and advertising advisers learned decades ago. The chart shows estimated volumes...
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Meat marketing: MLC launches pork ads to heal damage of FMD
Tonnages and spending some 5-10% lower than usual for time of year British pork will be back on the TV screens on Monday [May 14] as part of a £900,000 advertising campaign to begin repairing the damage inflicted on the meat market by the FMD...
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Guide To
The Grocer guide to brokerage: SHS Sales & Marketing
an advertising supplement SHS Sales & Marketing (GB) Farmlea House 2 & 3 Oriel Villas Oriel Road Cheltenham Gloucestershire GL50 1XN Tel: 01242 570288 Fax: 01242 221119 E-mail: sales@shs-sales-mkting.co.uk Key personnel Group Chairman...
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Claire stirs up marketing for Baxters' soups and sauces
Baxters has expanded its marketing team with the appointment of Claire Quigley as brand manager. Quigley will be responsible for the company's range of premium ambient soups and its recently launched Baxters/Nick Nairn sauces. She joins from Mars...
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Good cause marketing: Virtuous circles
Linking a brand to a good cause creates winners all round according to advocates of the strategy. But Helen Gregory asks if it really is that simple You've got the glossy promotional leaflets, a slick poster campaign and tried offering two for...