All Marketing articles – Page 272
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News
Tabasco stirs up special Jubilee packs
Tabasco sauce producer McIlhenny is marking the Queen’s Diamond Jubilee with limited-edition packaging.
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News
DBC gets CCE's King as marketing boss
Foodservice wholesaler DBC has appointed Simon King as its new buying and marketing director.
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News
Asda faces heat for chip pan promo
Asda has run into trouble with the Fire Brigade after it promoted chip pans in the February edition of its Asda Magazine.
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NewsMark Ronson and Katy B move to the Olympic beat
Coca-Cola has launched its global Olympic ad campaign ‘Move to the Beat’, fronted by music producer Mark Ronson, singer Katy B and a number of Olympic athlete hopefuls.
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NewsFree food mag from The Co-op to push value message
The Co-operative Group is to launch a bi-monthly in-store magazine next month.
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NewsReckitt takes new Cillt Bang straight to Facebook
Reckitt Benckiser is selling its latest Cillit Bang product exclusively through Facebook.
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NewsFoster’s revives Fast Show favourites for ‘brilliant’ new comedy
Foster’s has commissioned another six new episodes of classic nineties comedy sketch show The Fast Show, to be shown exclusively on its website.
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News
Cravendale hops on to the great green bandwagon
Some performers bring such joy that you don’t begrudge them slumming in a few ads if it means we get to bask in their glow for a few extra moments each day.
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NewsASA ruling forces a tweak to Aldi adverts
Aldi has tweaked its ‘Swap & Save 40%’ ads to shake off the ASA.
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News
Web watchers declare war on online junk food ads
Health campaigners have launched a co-ordinated bid to force companies to take down online advertising they believe is promoting junk food to youngsters.
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NewsWatchdog throws out latest Tesco complaint in ad war with Asda
Asda has won the latest round of its tit-for-tat advertising war with Tesco.
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InterviewsGreater Sporting Knowhow
Peter Harding has a secret weapon. The UK boss of GlaxoSmithKline tells us how he’s warming up for a “year of sport”.
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Comment & Opinion
Girls smell too in Lynx's brave new world
Lynx users live in a world where every woman is a model-in-waiting desperate to tear off her clothes. That may be a side-effect of using aerosols in a confined space.
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News
Can Symington's pasta baked in a box win over the younger consumer?
Symington’s is hoping to attract younger shoppers to the savoury dried pasta market with a new Bake in a Box format.
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Comment & Opinion
Take care: online ads are now on ASA radar
Recent events have proved conclusively that the advertising watchdog’s bite can be every bit as bad as its bark when it comes to online adverts by grocery businesses.
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NewsAdvertising watchdog stands firm on ban for Aldi’s Swap and Save
Aldi has failed to overturn the ban on its Swap and Save 40% ads.
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NewsAgony uncles turn grooming gurus in new Foster's ad
Foster’s agony uncles Brad & Dan return to TV tomorrow (1 February) – this time giving advice to a Brit with a hairy back.
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News‘Life of Loyd Grossman’ leads Premier’s £50m ad push
Premier Foods is launching a new ad push for Loyd Grossman as part of previously announced plans to double the marketing spend on its key brands in 2012.
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Comment & Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?
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Comment & Opinion
The loyalty equation is usability vs visibility
The power of social media to conflate our private and work lives has recently hit the headlines, with Olympics volunteers banned from discussing the Games online.