All Marketing articles – Page 273
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Oscar Mayer's British beef success story Oscar Mayer is Sainsbury's largest chilled ready meals supplier, producing a million meals a week for the retailer. It is an important part of...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Keeping up with organic demand The space allotted to organic products within retail outlets is growing, with many of the leading multiples putting their weight behind the concept. But...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Reassurance has pushed sales to an all-time high since BSE MLC economic analysts are recognised as a point of expertise in the UK meat industry. Here we summarise their predictions for...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer How very convenient second ad phase for Tim Nice But Dim The highly successful Tim Nice But Dim promotional campaign is currently seeing its second wave of activity. TV advertising is...
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News
MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer MLC keeps a shrewd eye on consumer buying patterns What is the ultimate product mix? This is a category management dilemma that all retailers face. To help the decision making process...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer RF Brookes' award winning work R F Brookes Avana, part of the RHM group, has six sites in the UK producing chilled savoury products and baked lines for M&S, and pizza bases for the...
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Marketing chief Coppard sets his sights on trebling turnover
Merrydown has promoted from within to fill its long term vacancy for a director of marketing. Mike Coppard, who joined the company 18 months ago as customer marketing controller, has been acting director since the summer. He is to concentrate on...
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Profile: Kurt Bettin, CMA Central Marketing Organisation o
Accidental exile Kurt Bettin has spent 32 years masterminding the CMA's progress but now, as he tells Helen Gregory, Germany beckons A resident of this country for 32 years, German-born Kurt Bettin declares a fondness for Cheddar, bacon and...
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The battle over detergents: It's a marketing coup as Co-op g
Exclusive Julian Hunt Co-operative Group has scored a major marketing coup by beating both Procter & Gamble and Unilever to market with dissolvable laundry liquid pouches. Brio Actipods, developed by McBride, go on sale in selected Co-op stores on...
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E-commerce: LMS appoints marketing partner
E-grocer Last Mile Solutions has appointed a new marketing partner for the launch of its online home shopping service which is still several months away. The service, which is yet to be named, is a joint venture with minority shareholder Waitrose....
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Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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Addis makes sweeping changes to its marketing team
The Addis houseware group put a series of marketing team changes in place this week. Senior category manager Kate Johnston has been promoted to consumer division marketing manager. Kevin Toes takes her place. Paul Frost becomes head of new product...
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MLC: British meat marketing (advertisement feature produced
Targeting the younger lamb consumer With over 70% of lamb eaten by consumers aged over 45, the task ahead is to win and influence the younger generations who have drifted away from red meat in recent years. By enhancing the image, convenience and...
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MLC: British meat marketing (advertisement feature produced
Beef is back on the menu and a natural, versatile choice With post BSE beef sales well on the road to recovery, the MLC is aiming to grow the beef market further so that it becomes a popular choice throughout the week. Optimism for a full recovery...
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MLC: British meat marketing (advertisement feature produced
MLC launches major push for beef and lamb A massive new £2.5 million beef and lamb campaign fronted by the Tim Nice But Dim character creation of popular television comedian, Harry Enfield, is launched by the Meat and Livestock Commission this...
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MLC: British meat marketing (advertisement feature produced
Developing the category to meet the consumer need for convenience Maurice McCartney, retail trade manager at the Meat and Livestock Commission believes that effective category management is key in driving the meat industry forward and states that...
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M&S in marketing reshuffle
Marks & Spencer is reorganising its marketing group in a reshuffle that will create at least three new senior posts. Baker Street has already stated that the necessary skills will be found externally. Group marketing director Alan McWalter will run...
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Profile: Danish Bacon and Meat Council's marketing director
Frying pans feels the heat Defending Danish bacon is a serious business these days. But John Howard is keeping his sense of fun He's a Cambridge classics scholar, former Ampleforth student, and has many other hallmarks of a man who is British to...
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Marketing: This big piggy
The latest MLC pigmeat ads have set out to disturb. How big a risk is there that such shock tactics will merely backfire, asks Karen Dempsey Using shock tactics in an advertising campaign is a high risk strategy. Get it right and it's an effective...
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Marketing: Sainsbury gets into bed with naked chef
Sainsbury is hoping to inject some passion into its advertising after signing up celebrity chef and Essex geezer Jamie Oliver as the new frontman for its marketing activity. Marketing director Sara Weller said: "All the new work is still focused...