All Marketing articles – Page 273
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Analysis & FeaturesBring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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Analysis & FeaturesWhen suppliers told porkies
Today regulation of health claims is getting ever tougher. But 150 years ago, quackery and exaggeration abounded.
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Analysis & FeaturesHas The X Factor lost its shine as a big time advertising slot?
The X Factor had a rocky ride this year - viewers switched off in their millions and it was linked to the riots. Will it put off advertisers?
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NewsSaucy Fish Co ads to get national TV slots
The Saucy Fish Co is to make its debut on national TV after sales soared by up to 300% in the wake of a regional TV ad earlier this year.
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News
Aunt Bessie's takes wing as best ad
Unilever spent millions on its Lynx ‘angels’. But the most memorable ad of 2011 was a more modest affair.
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Category ReportTop Campaigns of the Year: 51- 64
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 41- 50
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 31- 40
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 21- 30
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 11- 20
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 1- 10
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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News
New rule to cut tit-for-tat ad complaints
Supermarkets may think twice before bringing a complaint against a rival’s adverts thanks to new rules designed to stem the flow of tit-for-tat complaints.
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NewsFarmfoods seeks the voice for its 2012 ads
Farmfoods is launching a nationwide competition to find a new voice for its television and radio commercials in 2012.
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NewsCoke puts Innocent in the Olympic spotlight
Innocent has pole-vaulted its way onto the podium of Olympic sponsors after leveraging the fi nancial muscle of its majority stakeholder Coca-Cola, The Grocer can reveal.
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Analysis & FeaturesFiring up the sauce market
Despite shunning the multiples, blokey sauce brand Man Meat Fire has steadily built a loyal following thanks to its premium positioning and focus on ‘real men’.
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Analysis & Features
Brands target gamers
The video game market is worth billions - but it’s still largely untapped by food & drink brands. With a growing number of pioneers putting gamers in their sights, however, that’s steadily changing.
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NewsKingsmill range given an overhaul by Allied
Allied Bakeries is giving Kingsmill a new look supported by a £4.6m marketing push – which will include the brand’s first social media activity.
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Profiles
Human Angle: Rob Parker
What’s it like to work for your company? Liberating. The owner, Steve Perez, has an infectious entrepreneurial spirit.
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Analysis & FeaturesOur aim is to get to one billion tiny tummy touch points
Ella’s Kitchen founder Paul Lindley, this week’s Guest Editor of The Grocer, talks to Ian Quinn about thriving in a recession, and going global
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Comment & Opinion
Asda pitch-perfect, M&S cheap and tacky?
Asda’s surprisingly classy ad leaves M&S in its wake. For proof that Christmas isn’t a slam dunk…