All Marketing articles – Page 274
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News
Beer brands advised to chase female shoppers
Big beer brands are being urged to target marketing at the supermarket shoppers who actually buy the beer – women.
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Analysis & FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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NewsA Biscuit Company: Burton’s unveils new name and branding
Burton’s Foods has renamed itself Burton’s Biscuit Company – and created a new logo and strapline – in a bid to reposition itself as a more premium biscuit business.
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Comment & Opinion
Castello’s aristocratic acrobatics are a seductive Casanova substitute
As the current fuss about St Paul’s demonstrates, Brits love a bit of costume drama, especially when it involves fops in frocks flouncing about in existential crisis before the baying hordes.
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NewsHeineken names new head of UK marketing
Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
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Analysis & FeaturesSEO: Are grocers failing online?
Never mind the back end. Search is the most important component of successful e-commerce. But exclusive research for The Grocer reveals that some of the supermarkets are ill-equipped for the fight. Rob Brown reports
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Comment & Opinion
It is possible to measure the impact of marketing
In the digital era, all you need is creative thinking and data to gauge the effect you’ve had on sales, says Felix Velarde
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ProfilesThe Human Angle: Vanessa Fowler; Marketing manager; Muntons
What's it like to work for your company? It is a happy place to work; the people are friendly and always keen to help.
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Comment & Opinion
Nice little churner
The X Factor: synonymous with tearful contestants, ridiculous ‘twists’ and, these days, extravagant ads for yoghurt.
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Analysis & Features
Especially for you
The days of one-size-fits-all retail are dead. Today, shoppers want a bespoke experience. Rob Brown takes a bizarre ride to the far side of retail to find out what it means for retailers
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Profiles
The Human Angle: Lucy Mitchell, Marketing Director, SeeWoo Foods
What’s it like to work for your company? It’s exciting and challenging I love food so working with it is always a bonus. Many of the products we import and sell are exotic and unusual, which is really interesting.
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NewsTobacco guilty of ‘cynical marketing’
Sir, Imperial Tobacco’s Richmond Superslims are indeed an innovative answer to tobacco advertising…
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Comment & Opinion
Uncle Ben’s office politics go back to the Seventies
The sprint for the office kettle: a rare chance for the adminisphere’s bottom-feeders to put one over the high-fliers, big-hitters and over-achievers who are promoted ahead of them simply because they work harder, dress properly and didn’t drunkenly…
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Analysis & FeaturesThe antisocial network: how Facebook ‘fans’ can turn foe
Big name brands have a love-hate relationship with Facebook. It lets them ‘engage’ consumers – but acts as a hub for criticism. Guy Montague-Jones reports
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Comment & Opinion
The price must be right, and also feel right
Shoppers’ propensity to spend is largely determined by emotional reactions rather than plain logic, says Terry Green
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Analysis & Features
Food Festivals: The new rock and roll
Food and drink is headlining at a new kind of festival where the music plays second fiddle to grocery brands and celebrity chefs. But how much of an appetite is there for such events, asks Samantha Lyster
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Analysis & Features
Food Festivals: Foodies get streetwise
The British Street Food Awards have progressed from car park jamboree to fashionable food event in just one year. And the trend for street food is here to stay, claims Richard Johnson
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Analysis & FeaturesWill app-augmented reality prove more than just a Blip?
A new smartphone app claims it will change the face of marketing. Vince Bamford downloaded Blippar to check out what it can do
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Comment & OpinionAd of the Week: Off-the-Wall’s Alan joins the sausage roll of legends
Throw Skippy on the barbie and haul Flipper, gasping and wheezing, ashore in the tuna nets. A new animal star is born. While Birds Eye wrestles with the dilemma of whether to pull its polar bear ads, Wall’s has blown the competition off…
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NewsMastercard man Horgan ends Sainsbury’s hunt for marketing chief
Sainsbury’s has finally named its new marketing chief – a year after Gwyn Burr vacated the role. Mark Horgan joins from Mastercard and counts stints at Mars and Nestlé on his CV.