All Marketing articles – Page 275
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Comment & OpinionAd of the Week: Gordon’s hunts for its angry Gene
Who better than DI Gene Hunt to shatter the cosy complacency of an English summer garden party? It's lucky everyone in the new Gordon's ad is white, or a race riot might have ensued.
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...
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ProfilesThe Human Angle: Sole Nasi, marketing manager, The Fresh Pasta Company
What's it like to work for your company? Fun, exciting and exhausting! We move fast and are always planning the next project.
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Comment & Opinion
It's not you, it's me
Is there such a thing as an amicable divorce? Yesterday Sainsbury’s announced that its 11-year romance with Jamie Oliver is drawing to a close.
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Comment & Opinion
Weathering the Twitter storm
Tesco has lost at least one customer as a result of the News of the World scandal: Labour MP Chris Bryant won’t be shopping there this evening.
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Comment & Opinion
Balancing hacked
Many of us will have woken up this morning to news of the latest depressing twist in the tragic story of Milly Dowler.
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ProfilesGü’s new marketing director Ellie Martin offers Diageo clout
A former Diageo marketing director has joined Gü to oversee advertising, NPD, digital activity and PR. Ellie Martin has stepped into the marketing director post at the premium pud supplier following Meg Farren's promotion to new business...
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News
Marketing chief Wright in exit from Thorntons
Thorntons marketing director Peter Wright has left the chocolate retailer following the completion of its strategic review this week, which will result in the closure of at least 120 stores.Wright, who joined in August 2007, left on...
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News
Davidstow Cheddar for marketing push
Dairy Crest will highlight the Cornish heritage of its Davidstow Cheddar this summer as it prepares to launch the brand's biggest marketing push to date.The company has teamed up with The Guardian and Michelin-starred chef Nathan Outlaw...
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Comment & Opinion
Ad of the Week: Kronenbourg opts to Suggs it and see
Kronenbourg continues to Slow the Pace with another ageing icon reprising former glories. Now Madness top geezer Suggs, features sagging like a punctured balloon, offers a mournful take on Baggy Trousers, all wheezy sax and arthritic,...
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Comment & Opinion
Ad of the Week: Easy does it for Air Nectar
After a decade-long drive downmarket, Sainsbury's has far more in common with EasyJet than it once did. Both share an orange livery based on the tans in The Only Way Is Essex. Both get upset if you urinate in the aisles. And now you can...
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NewsTyrrells plans further growth abroad with new marketing boss
Posh crisp brand Tyrrells has appointed Anne-Laure Follie to the new role of international marketing manager as it looks to drive further growth overseas. Follie joined the company in May from Green & Black's where she was global...
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Comment & Opinion
When ignorance isn't Bliss
You know you’re in trouble when you’re being called racist by the Daily Mail. That’s the unlikely position Cadbury found itself in yesterday.
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Comment & Opinion
The only thing worse than being talked about
Few people these days will believe there’s really no such thing as bad publicity. Even so, most marketers would consider a few snarky comments from internet critics a price worth paying for acres of free coverage.
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News
Hogg gets sales and marketing job at Denhay
Richard Hogg is the new sales and marketing director for Denhay Farms. He has more than 25 years' experience in sales and marketing, working for companies including Milk Link, Duchy Originals, Sainsbury's, Tate & Lyle and Dairy Crest....
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Comment & OpinionAd of the Week: The ears and the Body have a crinkled kind of love
Just as kids grow up faster the older you get, Walkers seems to have a new ad out every other week these days. With Lionel Richie still ringing horribly in our ears, Gary Lineker is back yet again, this time frolicking in a billowy Glenn...
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ProfilesThe Human Angle: David Peters, director, sales & marketing, Biovelop AB
What's it like to work for your company? Fun, exciting, challenging, stimulating.
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Comment & OpinionAd of the Week: Strongbow’s sofa saga is more graft than craft
Carlsberg’s new campaign positions it as a ‘reward’ rather than the kind of foaming punishment in a glass over-refreshed rugger-buggers sometimes impose on each other, say. But wait! That acrid smell you whiff is stale Strongbow, the…
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Comment & OpinionAd of the Week: Heineken's late entrance only just worth the wait
Heineken's The Entrance aired globally last year but, like a Hoxton dandy fashionably late to the party, hit UK screens this week.
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NewsMarwood takes up non-executive role in field marketing
Outgoing Spar MD Jerry Marwood has been appointed as a non-executive director of field marketing agency exPD8. He will advise the agency on promotional compliance in c-stores as the agency looks to bolster its presence in grocery....