All Marketing articles – Page 276
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Comment & OpinionAd of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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Comment & OpinionAd of the Week: Cravendale changes tack with cats’ new rule of thumb
They say you can tell how crazy a woman is by how many cats she keeps. It's usually one for each time she was jilted at the altar. There's something rather sinister about these purring barometers of post-menopausal desperation, which...
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Comment & OpinionAd of the Week: The Co-op’s call to arms is a very bloodless revolution
You might think DC10's talk about adopting a granny is cynical rhetoric that aims only to mask the wreckage of savage spending cuts, like a razor blade hidden in a cupcake. And you'd be right.
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Comment & OpinionAd of the Week: Aldi’s own-label angel takes a swing at the champ
Thankfully we live in a more tolerant age than when folk hid in kitchens making chugging noises and frothing at the mouth like a possessed Frenchman to convince guests they weren't serving instant coffee.
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Analysis & FeaturesProduct Placement: Brands get their big TV break
From Monday, brands will be able to pay to appear in British TV programmes for the first time. Insiders expect product placement to be worth £100m in five years. But what will the latter-day Hilda Ogdens be pushing? Rob Gray reports
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Comment & OpinionAd of the Week: Beware the poison Bakewell of cakes’ Lucrezia Borgia
Over two decades with the Oxo clan, Lynda Bellingham matured from MILF to glamorous granny, via that awkward menopausal stage at which female BBC newsreaders get sacked. A more sinister change is befalling Mrs Kipling.
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NewsJim Beam turns to sport in new marketing focus
Jim Beam plans to steer its marketing away from rock 'n' roll themes and onto sports to boost its profile as the challenger brand to Jack Daniel's. Annual sales of Bacardi Brown-Forman's Jack Daniel's are 15 times bigger than Jim Beam in...
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ProfilesMy Alternative CV: Lisa Gawthorne, international marketing manager, Panda Licorice
Lisa Gawthorne, international marketing manager, Panda Licorice, on Michael Jackson, meat paste and running
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Analysis & Features
The spread of viral advertising
As more and more people switch off the television and go online for entertainment, advertising is changing. Growing numbers of advertisers are getting more bang from ad budgets by going viral. So how do you get ahead in viral advertising, asks Simon Creasey
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Comment & Opinion
Careers File: Marketing can be a good step to the top, but keep your contacts
I joined my present company two years ago working in the marketing department. I now wish to broaden my roles and skills which area should I apply for, and how?
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ProfilesMy alternative CV: Simon Fry, marketing director of RH Amar
Simon Fry, marketing director of RH Amar, on coffee, comedians, and a little sprinkle of stardust
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NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
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News
Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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Comment & OpinionAd of the Week: Coke unveils an immaculate deception
While shop windows swap witches' hats for Santa caps before we've bitten the heads, Ozzy-style, from our Halloween gelatine bats, the festive season doesn't truly begin until Coke unveils its latest Christmas ad.
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Comment & OpinionAd of the Week: Andrex's dog day afternoon is hard to absorb
There’s a fine line between cute and creepy. Just picture John Craven in a babydoll dress…
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NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
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Comment & Opinion
Third Party: Give seasonal e-marketing a personal touch
Retailers must tailor their emails to consumers’ needs – and money-off vouchers won’t hurt either, says Richard Evans
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Comment & OpinionAd of the Week: Heinz chiller thriller is 28 Beanz Later
Like cats in tumble-dryers, you shouldn't put tins in the fridge. Apparently they can oxidise and release deadly vapours that drive sane men mad, turn pets against their masters and possibly make your alphabetti spaghetti taste a bit odd.
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ProfilesMy Alternative CV: Andrew Wade; marketing manager, Symington’s
Andrew Wade, marketing manager at Symington’s, on, the M62, brand management and Sherlock Holmes
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NewsMovie Marketing: Why brands are going movie mad
Clipper Tea went to Wonderland, Pom-Bear got cosy with Shrek and Müller dived into Sex and the City 2. The number of movie tie-ups has soared, but who’s chasing them, the brands... or the studios, asks Stuart Smith. When Shrek Forever racked up a cool $70m in its first weekend ...