All Marketing articles – Page 277
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NewsPromotional marketing could be the new porn, research finds
Well-pitched promotional marketing can cause as much excitement as looking at pornography, according to new research. In a study by the Institute of Promotional Marketing with the University of Westminster, 50 people were divided into...
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News
McCullough named First Drinks marketing head
Glenfiddich and Russian Standard distributor First Drinks has promoted Una McCullough to marketing director.McCullough arrived at First Drinks in June as interim marketing director, but the role was given to her on a permanent basis this...
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News
Tesco and M&S make email marketing pay
Tesco and Marks & Spencer have harnessed the power of email marketing more effectively than any other UK retailer, new research has claimed.
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News
Experiential marketing: Dramaqueens
If you really want your product to make an entrance, experiential marketing is the way to get attention on the cheap. Samantha Lyster meets the star acts strutting their stuff. It's not the usual location for a fabulous London party, but this summer the rooftop of a Peckham multi-storey car ...
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Profiles
My Alternative CV: James Osgood, Marketing Director, Peter's Food
James Osgood, marketing director at Peter’s Food, on Bob Geldof, bull terriers and climbing Kilimanjaro
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NewsNestlé best for marketing to Muslims
Kit-Kat maker Nestlé has been named the best marketer for Muslim consumers.
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Comment & Opinion
Careers File: HR must stave off invasion of the marketing Triffids
A beautiful meteor shower has rendered those who watched it blind. Bill, having been splashed with genetically engineered triffid plant venom during his work, missed all this and appears to be the only one who can still see.
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News
Wilson to head marketing at Burton’s Foods
Stuart Wilson has replaced Jaspal Chada as marketing boss at Burton's Foods.Wilson will take up the role of chief marketing officer in September and joins from Premier Foods where he was director of grocery, responsible for the sweet...
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News
Green to lead Global Brands marketing op
Drinks company Global Brands has appointed former Carlsberg UK marketing manager Simon Green marketing controller.Green will head up the VK maker's portfolio of RTDs, beers, spirits and soft drinks, along with drinks handled by Inspirit,...
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News
Producer calls for £10m marketing fund for pork
A British pig producer is calling for the creation of a £10m marketing fund to promote British pork to consumers. Bpex was doing a great job of marketing pork in the UK, but its efforts were being hampered by a lack of available funding...
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NewsFish marketing plans on ice as Seafish waits for courts
The future of fish marketing is hanging in the balance as Seafish waits to hear whether its case is to go to the Supreme Court. Michael Barker reports
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News
Rubicon puts £5m into marketing and cricket sponsorship
Ambient juice Rubicon is reinforcing its large ethnic consumer fan base with a £5m marketing investment for 2010, including sponsorship of Sky Sports cricket coverage this summer. It was the brand's biggest-ever marketing investment and...
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NewsGum brands get fresh with marketing action
Wrigley and Cadbury have outlined plans to restore the fortunes of the embattled chewing gum category.
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News
Molson Coors lures marketing supremo from Müller Dairy
Müller Dairy UK is on the hunt for a marketing chief after Chris McDonough was this week named as the new marketing director of Molson Coors UK.
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News
Aperitif marketing helps Lanson beat the market
Champagne house Lanson has put its latest market-beating sales growth down to a new communications strategy pitching Lanson as an aperitif.
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News
3663 appoints Wilson as chief of marketing
Wholesale giant 3663 First for Foodservice has appointed a new marketing director.
Jenny Wilson joins from strategy adviser Caterlyst where she was insight director. She has also worked for Whitbread, Virgin Retail, Sodexo and Dairy… -
News
Alpro refreshes its look to appeal to the mainstream
Alpro has been given a multimillion-pound facelift in a bid to return it to double-digit growth…
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News
Look into my aisles
Advertising executives used to regard shopper marketing as the dirty end of the industry…
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Comment & Opinion
Ad of the Week: Walkers look good naked thanks to virginal Lineker
Gary Lineker does not have sex. And that’s that, OK? Despite the fact that he recently married a lingerie model…
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.