All Marketing articles – Page 278
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Comment & Opinion
Third Party: Field marketing is more than leggy lovelies
Retailers might be keen to cut costs, but they need to be realistic about what can be delviered, says Julia Collis
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News
My Alternative CV: Tom Page, marketing director, Wagg Foods
Tom Page, sales and marketing director of Wagg Foods, on skiing, vertigo, Lord of the Rings and Uma Thurman
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News
Picture This... Field marketing by Antonio Federici
Ice cream brand Antonio Federici is singing from the roof tops, or rather hay stacks, after scooping Best Ice Cream in the World gong at the International Ice Cream Consortium's 2009 Awards. Brothers Frank and Philip hit the headlines earlier this...
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News
My Alternative CV: Adam Margolin, head of marketing support, Spar UK
Adam Margolin, head of marketing support at Spar UK, on cheese, Megan Fox and crocodile salad
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News
Hughes to head up global marketing for Mars cat brands
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
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Comment & Opinion
Third Party: Local sourcing? What about local marketing?
Supermarkets must work harder to develop marketing strategies that speak directly to consumers, says Andy Wheatley
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News
Asda's marketing guru given international role
Asda's chief marketing officer, Rick Bendel, has had his remit extended by Wal-Mart to become international chief marketing officer.The move will see Bendel provide strategic support for all the company's international marketing operations...
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NewsNew NHS fat ad 'will give kids anorexia'
The latest Change4Life ad has come under fire from a leading eating disorder charity for pushing “unhelpful” health messages. Susan Ringwood, chief executive of eating disorder charity Beat, said although advice to eat sensible portions was…
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News
Asda bolsters marketing team with new recruits
Asda has shaken up its marketing department with the appointment of several new figures, including the man behind the advertising campaigns for Cadbury's drum-playing gorilla and the Skoda cake.Mark Sinnock has been poached from Asda's...
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News
Ramsay faces viewer backlash
Channel 4 is under mounting pressure to take action against Gordon Ramsay following his use of expletives during Gordon’s Great British Nightmare, The Daily Mail reports…
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News
Food brands confused by Channel 4 position
Food companies were left bemused after Channel 4 held an event seeking food advertising on the same day as screening a Dispatches documentary attacking cheap food.
Major food brands were invited to the event last Thursday, in which Channel 4… -
News
Home-grown popularity could boost UK flowers
Promoting domestic flowers as “British” could be the way for growers to reverse declining sales, according to a new report.
“UK floriculture production is showing a decline, as a large share of the companies are rather out-of-date, have… -
Comment & Opinion
Saturday Essay: 'Dark' marketing methods come to the fore
As advertising restrictions kick in, suppliers will have to find new ways to get their message across, says Michael Beattie
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News
AF Blakemore picks Carter to be its first marketing director
Spar wholesaler AF Blakemore has appointed change specialist Jed Carter as its first marketing director. He joined this month from Asda where he was general manager of step change and also worked on the George brand relaunch. Carter said he wanted...
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News
Online marketing works, so why aren’t brands using it?
A new report reveals that online is now as effective a way to get your message across as TV – yet it’s still an underused medium. Robert McLuhan reports
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Profiles
Careers File: When the bar keeps rising, marketing anything below the best gets even harder
If someone offered you an unbelievable experience on the all-new A380 in return for £50,000 you’d probably tell them to take a hike. However, the A380 in question isn’t the infamous trunk road in Devon but rather the new jumbo aircraft introduced by Singapore Airlines late last year. It’s not ...
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News
Alternative CV: Kelly Eastwood, marketing controller, Greencore Frozen
Who was your first teenage crush and why? I started young – it was Luke Skywalker when I was about nine because I wanted to be Princess Leia.
When was the first time you got drunk? I was 14 and I drank a bottle of Thunderbird fortified wine. -
News
Leaf UK goes, handing sales and marketing to Bendicks
The UK subsidiary of Leaf International, which makes Chewits, is closing barely two years after production was moved to Slovakia.Bendicks of Mayfair will take on the UK marketing, sales and distribution of the Chewits brand from...
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Profiles
Thresher hires Hardaker to run marketing
Vibha Hardaker has been made group marketing director of Thresher Group.Hardaker joins the off-licence chain from AS Watson where she was head of brand and in-store communications for the Superdrug and Savers fascias. Prior to AS...
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News
Tesco Ireland hires Jacobs for marketing
Kenny Jacobs is set to join Tesco Ireland as marketing director.Jacobs, who is currently customer manager for wholesaler Makro, will join the retailer on 1 May.At Makro, Jacobs was second in command to managing director Hannes...