All Marketing articles – Page 28
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News‘Junk food’ brand ads will escape HFSS ban after government intervention
The HFSS ‘junk food’ advert ban intervention comes after The Grocer revealed major food companies were planning to launch legal action
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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Range PreviewBrewDog adds sauces and seasonings inspired by its core beers
The 16-strong range will launch into Tesco and BrewDog’s webstore
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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Analysis & FeaturesDubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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NewsNew HFSS rules mean M&S Christmas ad cancelled, claims chairman
‘This country is regulating to stop people talking about mince pies during the day,’ Archie Norman said
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Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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NewsAldi celebrates 35th UK birthday by giving 35 shoppers £35 vouchers
Aldi’s birthday giveaway of £35 vouchers makes for a total prize pot of £1,225
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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Comment & OpinionPranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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NewsDoritos relaunches Dippers chips and adds Zesty Lime variant
Doritos has also launched a new platform featuring recipes to make Doritos-based dishes at home
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NewsOcado renames sourdough loaf after complaint from Real Bread Campaign
The Real Bread Campaign said it was contacted by a micro-baker in February, who claimed the marketing of Ocado’s loaf was not lawful
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsAsda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z