All Marketing articles – Page 28
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Comment & OpinionHow to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
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NewsNescafé looks to stem volume declines with ‘major’ rebrand
Nescafé is the instant category leader, but its volumes are down 10%
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NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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NewsHeinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
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Comment & OpinionHow to turn data to earn e-commerce mastery
Data isn’t just information – it’s the veritable compass guiding your ship to success, says Gerry McNicol, CEO at Distil
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Comment & OpinionWill Harry Kane help bone broth hit the big time?
When Harry Kane was named as one of the high-profile investors in bone broth startup Freja this week, he drew attention to a long-standing, yet niche, food category
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NewsM&S ramps up value message with price cuts and Status Quo TikTok push
M&S said its latest ‘Family Matters’ survey had found customers felt less optimistic about money over the next three months than in October
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NewsIndie ‘maker’ brands join forces to champion emerging drinks categories
The Makers Alliance’s members have all pledged to eschew using flavourings of any kind and create their liquids in house
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Comment & OpinionMagnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
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NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
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NewsThe Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
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Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
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NewsAsda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
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NewsHealth groups in fury over ‘watered down’ junk food ad ban
The Advertising Standards Authority (ASA) launched a consultation last month over the new regulations
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Comment & OpinionWhat Sephora can teach supermarkets about loyalty
Sephora has created a sense of trust and belonging for customers, says Stephen Haggarty, executive partner – creative at Yonder Consulting
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NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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Comment & OpinionWhen it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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NewsHelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
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NewsBeyond Meat launches new Veganuary campaign
The campaign aims to communicate the brand’s taste and environmental credentials