All Marketing articles – Page 280
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News
My Favourite Things Ben Johnson, marketing director, The Grocery Company
What's your favourite restaurant? The Chilli Club Thai Restaurant in Lymm, Cheshire. Great, authentic food and a warm welcome for my kids.Do you prefer healthy food or junk food? I enjoy both but it's all about balance. Have you...
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News
Eat Natural in £1m marketing spend
Healthy snack bar producer Eat Natural has embarked on a £1m marketing campaign, its biggest brand support package to date. The activity, which includes advertising in consumer and trade press - a first for the company - kicks...
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News
Cadbury marketing stunt backfires
Cadbury Schweppes has apologised for a US marketing stunt which led to the closure of a US cemetery.
The firm had promoted its soft drink brand Dr Pepper by launching a gold coin treasure hunt in return for cash prizes. However, the hunt in… -
Profiles
My Favourite Things Debra Eddy, senior marketing manager, General Mills UK
What's your favourite restaurant and why? Auberge in Cobham, Surrey. The menu is French, the food is great quality and it's a relaxing place. Do you prefer healthy food or junk food? Healthy with the occasional lapse! Have you...
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Comment & Opinion
Retail micro-marketing: a cocktail for discrimination
The current Competition Com-mission inquiry into the grocery market is examining competition issues in three key areas. These are: retailers' behaviour towards suppliers, retail competition in local markets, and the planning regime and...
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News
Solomons has new Waitrose marketing role
Waitrose has introduced a new director's role following the departure of marketing director Christian Cull. Supply chain director Tony Solomons will take on marketing responsibilities for Waitrose as the first-ever customer development...
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News
My Favourite Things Caroline Clarke, marketing manager, Heinz Tomato Ketchup
What's your favourite restaurant and why? Rosa's in Westbourne Park, London. It can be relied on for classic dishes. Its fish pie is great. Do you prefer healthy food or junk food? Healthy food but I don't always have the will- power to...
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News
Condon takes marketing role at Tesco
James Condon, former head of global marketing for George at Asda, has joined Tesco as its new head of brand communications and trade planning. Condon joined Asda in September 2003 to take on the responsibility for marketing Asda's George...
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Profiles
My Favourite Things Nigel Parrott, group marketing director, New Covent Garden Food Co
What's your favourite restaurant and what do you like about it? Finos in Charlotte Street, London. The tapas is informal and the foie gras is the best I've had in the UK. It's run by the sons of the owner of Hambleton Hall in Rutland. Do...
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Profiles
Marketing big hitter at bigger Lactalis
Martin Rickenback has been appointed to the new role of group marketing director for Lactalis McLelland, which includes the former Lactalis UK and Ireland operations and Glasgow-based cheesemaker A McLelland & Son. Lactalis said the...
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News
Palmer makes a move to invest in marketing
The personal hygiene giant Kimberly-Clark has appointed Tony Palmer as its new chief marketing officer. Palmer joins the company from his four-year post as UK managing director for food company Kellogg.In a new role for...
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News
Gutierrez lands PepsiCo marketing role
PepsiCo International Foods has appointed Peter Gutierrez, the head of PepsiCo drinks in the UK and Ireland, to the new role of marketing officer following a company restructure. Gutierrez, who joined the food and drink giant in 1991 as...
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Profiles
My Favourite Things Gina Hall, group marketing and product director, Hill Station
What's your favourite restaurant? The Harrow at Little Bedwyn, Wiltshire. The owners' love of all things Spanish comes through in their dishes, and the friendly yet professional manner in which they run the front of house. Do you prefer...
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News
john howard We must all do our bit to contribute to a sustainable food system, says the marketing director of the Danish Bacon & Meat Council
Hardly a day passes without some fresh advice for us to modify our lifestyles in the long- term interests of the planet. As we look back on our summer break, how many of us had our consciences pricked by the recent remarks of the Bishop of...
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News
My Favourite Things Kerri Palmer, marketing manager, Merchant Gourmet
What's your favourite restaurant? Yauatcha - it does the best dim sum in London.Do you prefer healthy food or junk food? Healthy, every time. But I do occasionally succumb to a giant chip sandwich.Have you ever sent back or...
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News
Jeremy Rockett marketing director, Gonzalez Byass UK
How did you get where you are today?By accident really! I had worked in the food industry in sales for a number of years. I joined a drinks company after a previous boss approached me. That company became First Drinks Brands a year later...
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News
Marketing guru rises at United Co-op
Patrick Allen, head of group marketing at United Co-operatives, is joining the management executive. Allen joined in May 2004 from running a consultancy. He introduced a corporate marketing department, which brought together the marketing...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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News
Oak heads Halewood marketing
Alcoholic drinks producer and importer Halewood International has appointed Graham Oak to the new role of marketing director.He joins from drinks manufacturer Constellation Europe where his last role was senior vice president of...