All Marketing articles – Page 283
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Unwins Wine expands marketing team
The Unwins Wine Group has expanded its marketing team with the appointment of Steve Alexander as retail marketing manager and Tom Driver as marketing analyst.
Alexander will develop, plan, execute and evaluate instore marketing for Unwins’… -
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In Profile: Q&A with Fiona Mannion, Group Marketing Director, Patak's
What is your business background? I took marketing positions in the toiletries industry for five years, working for Alberto- Culver and then Wella. From there...
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In Profile: Q&A with Jonathan Green, Sales & Marketing Manager, Swiss DéLice
Describe your background and responsibilities... I worked for BP Retail (UK) in management positions for six years. I then became executive director of one of...
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In Profile: Q&A with Gerry Roads, Marketing Director, Yoplait Dairy Crest
Describe your career to date I began as a sales rep with Procter & Gamble in the Birmingham and Coventry area. After a year of driving round with leaking...
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In Profile: Rachel Warren, Head of Retail Marketing for the Oxford, Swindon & Gloucester Co-Op
What is your career background? I spent two years working on customer research for Somerfield. After that I moved to its marketing...
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In Profile: Q&A with Geoff Burgess, Sales and Marketing Director, Daloon UK
Describe your career to date For most of my early career I was employed by Smiths Foods. The last position I held was sales planning and promotions manager – helping...
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In Profile: Q&A WITH Karl Nielsen, Head of Marketing for Experentis, the brand developer of adult energy bar Goco
Describe your career to date... I started at British Airways and helped to set up a bureau dedicated to the needs of sports and...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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marketing move
Soft tissue manufacturer LPC UK has made Mark Dawson sales and marketing director. Dawson has spent more than 17 years in the grocery industry and his experience has included stints as sales director for Addis Housewares and Parker Knoll and in...
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Pugh succeeds Bray as Safeway marketing boss
Rod Addy Martin Pugh, Safeway's director of marketing operations, has been made marketing director, replacing Karen Bray who is leaving after two years in the post. Chief executive Carlos Criado-Perez said: "Karen leaves with our thanks for...
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Coke names new marketing chief
Coca-Cola has named Daniel Palumbo as its new chief marketing officer of the soft drinks giant Stateside.The top marketing job had been open since March, when Stephen Jones resigned.Palumbo will be responsible for overseeing...
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Manor Bakeries marketing director Ian Ayling is to leave at
The company said Ayling wanted to follow other opportunities in the grocery sector. During his nine years working for Manor Bakeries' and its parent company Ranks Hovis McDougall, he developed key brands. He worked on Bisto, Paxo and Saxa...
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Hawthorn will Refresh his marketing expertise
Greene King's marketing director Stuart Hawthorn is moving to Refresh UK as marketing director to boost sales of brands such as Hobgoblin and Löwenbräu. Hawthorn began his career in the brewing industry with 12 years' experience at Scottish &...
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Bowyers senior sales and marketing team
Pork Farms Bowyers, a Northern Foods subsidiary, has a new team at the top.Charles Dawson, MD, has appointed Steve Corby as sales director and Gary Johnston as marketing director to deliver plans for further growth. Johnston was promoted...
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The Oxo family epitomises the opposite side of the marketing
For more than 50 years, a series of incarnations have graced the small screen, kicking off with Katie's family. They conveyed tradional family values for 20 years and, after a 13-year break, were followed by a group featuring actress Lynda...
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The store as a major marketing channel is growing in popular
A majority of young grocery managers believe that television's grip on advertising is slipping. Echoing the recently expressed views of Nestlé Rowntree's marketing director Andrew Harrison, 57% of Leading Edge members questioned for The Grocer said ...
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Testing instore marketing with Radar
Former bosses of Taylor Nelson Sofres subsidiary TNS Radar, have set up a new company called Retail Testing enabling top manufacturers and retailers to test the impact of instore marketing initiatives. Retail Testing chairman John Burke said...
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A marketing holy grail'
Anne Bruce A new TV, supermarket and marketing consortium plans to turn the Channel Islands into a low cost test market for new fmcg products. Bonsai, a collaboration between ITV1, Channel Islands retailer Le Riche, and marketing agency Fast...
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WKD was launched in March 1996 and the marketing team has gr
Karen Salters, Beverage Brands marketing manager, says the team, which reports directly to MD Joe Woods, is responsible for consumer and trade marketing for the WKD brand in the on and off-trade. Individuals within the team enjoy a close...