All Marketing articles – Page 284
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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Nick Kilby stepped up to the role of marketing and developme
What interests do you have outside the office? Working for Tetley in France was a great opportunity to knock my culinary skills into shape. I love the French appreciation of food and am happiest messing about in the kitchen. I also love...
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Rachel's Organic Dairy has made Neil Burchell marketing dire
Burchell will be responsible for developing new marketing strategies and improving marketing programmes for the company's existing products and customers. Burchell was previously marketing director of Reliance Security and has a successful record...
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nAt the end of last year, The Grocer's team of marketing rep
As the schools break up, The Grocer this week revisits its own Class of 2001 the star products from the 20 categories featured in last year's annual Top Products Survey to see which are top of the class, which could try harder, and which have...
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Comag toasts its triumphs after 25 years' marketing
Comag is celebrating 25 years of magazine marketing and newstrade distribution on July 4. Since Comag's formation, the company has sold 3.5 billion magazines, with Comag Specialist and Comag Distribution Division formed along the way. A Comag...
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meat marketing
Closer co-operation needed between farmers, processors and retailers More scope to develop English regional brands Fresh initiatives to develop English regional brands of beef have been called for by Kevin Hawkins, Safeway's director of...
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Ian Deste has been replaced as marketing director of Coca-Co
Morrisons sales during the first 15 weeks of its current year show an increase of 10.4% and are up like-for-like 6.5%. Receivers have sold the bakery division of Aberdeen-based McIntosh of Dyce to specialist pie and cake supplier Bell Bakers,...
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Martin appointed sales and marketing chief at Harrogate Spa
Paul Martin has been appointed sales and marketing director of Harrogate Spa Water and not md as reported in our last issue. We have also been asked to make it clear that he is also very much involved with Leeds-based Cherry Recruitment...
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Butt joins as Perkins shakes up its sales/marketing teams
Perkins Foods Group has recruited Ken Butt as operations director. Butt was previously European chairman of logistics company Tibbett & Britten. His appointment is part of a comprehensive company restructuring which includes the merger of sales...
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n The Grocery Advertising and Marketing Industry Awards th
The prestigious GRAMIAs are one of the essential events of the fmcg year where clients and agencies alike celebrate creative excellence and achievements. Now in their ninth year, the awards encompass the entire fmcg industry and are seen as a...
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Holt is first marketing director for frozen foods supplier D
Frozen food supplier Dalepak has appointed Richard Holt as its first marketing director. Holt said he was looking to carve out a niche for Dalepak products to rival major competitor Birds Eye Wall's: "I will be looking to drive distribution with...
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Collier steps into head up Booker's marketing operation
Booker has appointed Mark Collier as marketing director, effective from the beginning of February. The position has not been filled since Steven Sharpe left in January 2001. Collier takes over from trading director Shaun Birrell who took on...
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n Touchy-feely marketing is being employed by fmcg companies
Streetwise consumers, resistant to traditional marketing methods, are forcing brand owners to look much harder at the ways they get their messages across. This has given rise to the creation of brand experiences which aim to use all the marketing...
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Marketing - meat
The low fat message is key Low fat content is a message meat processors and retailers should be shouting in the consumer marketplace, the MLC reckons. The very sharp reductions in the fat content of average meat cuts and joints over the past couple…
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Marketing - Fresh produce
Direct delivery launched Direct delivery of potatoes by post has been launched by Cheshire prepacker Jepson Potatoes from its packhouse in Holmes Chapel. Consumers are being offered a 10kg carton of white or red eye varieties delivered by ANC…
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John Lusty Group's marketing director is keen to dispel mis
Indeed, Martin Wathes says he's already convinced not only foreign exporters but even some UK manufacturers who are looking to the company for help in building a brand. And the group will be using Food & Drink Expo 2002 as a key way to raise its...
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Tropicana strengthens consumer and business marketing teams
Tropicana has added two members to its sales and marketing team. Kerstie Drew joins from Dairy Crest as Tropicana senior brand manager. She takes on responsibility for the consumer portfolio and all consumer marketing and sales activities....
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Budgens strengthens marketing
Roxanne Bennett has been promoted to the newly created role of senior marketing controller at Budgens, reporting to marketing director Stephanie Rice. She heads up a team of seven and is responsible for the management of all marketing department...
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NFU offers rural business marketing and planning assistance
National Farmers Union Services is to help farmers and other rural business people develop their marketing acumen through a programme of workshops beginning this autumn. Twenty "stratagems for successful entrepreneurship" sessions will focus on...
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Marketing headhunt goes on
Scotch whisky distiller William Grant & Sons has appointed a further three managers as part of a rapid expansion of its marketing team. Miriam Ghali from United Biscuits becomes senior brand manager for mainstream blends. Meanwhile, Leo Haque,...