All Marketing articles – Page 285
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News
Marketing: Switch onto a sonic logo
Radio used to be the poor relation of television when it came to advertising but, as increasing spends reveal, a canny use of the medium in a campaign is giving good value for money. Karen Dempsey reports Children should be seen but not heard ...
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Japanese marketing
The Japanese will go to any extremes to promote their goods even using the hanging straps gripped by passengers on Osaka's underground trains. Our spies report that lifelike imitations of actual products are now being attached to the straps to...
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Marketing: Positive discrimination
Grocers are driving their US sales with niche marketing geared to an area's prevailing ethnic cultures. Helen Gregory reports America has always been a melting pot of colours and races underlined by recent predictions that some cities in the US...
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Jac Roper's advice centre: Marketing: Simple ways to grow in
How much do you spend on promoting your business? Have you honestly added it up? And do you have a game plan for how, when, where and how often you will promote? I know the answer to these is a bit of a patchwork for independent businesses. Some...
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Grocery Advertising and Marketing Industry Awards: Get your
Time is running out for you to get your entries in for this year's Grocery Advertising and Marketing Industry Awards the fmcg industry's most prestigious contest. The GRAMIAs not only recognise creative excellence across a range of media...
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Food Marketing Institute conference Chicago: Make 'em laugh.
US supermarkets are being urged to employ new weapons in their war for a bigger share of the food dollar. Helen Gregory reports from Chicago We may get inspiration from the US and it's sometimes months, even years, before innovations cross the...
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Food Marketing Institute conference Chicago: quick and healt
Health and convenience was key at FMI, although there were still the plethora of soft drinks and indulgent products for the less svelte American shopper. Nestlé showed Frothé, an instant coffee drink in flavours which included caramel cappuccino,...
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Meat marketing: Inertia of loyalty a valuable protection
Inertia, or at least a profound conservatism, is the distinctive characteristic of the core market for carcase meat, as the first of a long succession of MLC promotion and advertising advisers learned decades ago. The chart shows estimated volumes...
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Meat marketing: MLC launches pork ads to heal damage of FMD
Tonnages and spending some 5-10% lower than usual for time of year British pork will be back on the TV screens on Monday [May 14] as part of a £900,000 advertising campaign to begin repairing the damage inflicted on the meat market by the FMD...
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Guide To
The Grocer guide to brokerage: SHS Sales & Marketing
an advertising supplement SHS Sales & Marketing (GB) Farmlea House 2 & 3 Oriel Villas Oriel Road Cheltenham Gloucestershire GL50 1XN Tel: 01242 570288 Fax: 01242 221119 E-mail: sales@shs-sales-mkting.co.uk Key personnel Group Chairman...
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Claire stirs up marketing for Baxters' soups and sauces
Baxters has expanded its marketing team with the appointment of Claire Quigley as brand manager. Quigley will be responsible for the company's range of premium ambient soups and its recently launched Baxters/Nick Nairn sauces. She joins from Mars...
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Good cause marketing: Virtuous circles
Linking a brand to a good cause creates winners all round according to advocates of the strategy. But Helen Gregory asks if it really is that simple You've got the glossy promotional leaflets, a slick poster campaign and tried offering two for...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Oscar Mayer's British beef success story Oscar Mayer is Sainsbury's largest chilled ready meals supplier, producing a million meals a week for the retailer. It is an important part of...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Keeping up with organic demand The space allotted to organic products within retail outlets is growing, with many of the leading multiples putting their weight behind the concept. But...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer Reassurance has pushed sales to an all-time high since BSE MLC economic analysts are recognised as a point of expertise in the UK meat industry. Here we summarise their predictions for...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer How very convenient second ad phase for Tim Nice But Dim The highly successful Tim Nice But Dim promotional campaign is currently seeing its second wave of activity. TV advertising is...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer MLC keeps a shrewd eye on consumer buying patterns What is the ultimate product mix? This is a category management dilemma that all retailers face. To help the decision making process...
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MLC Marketing News
produced for the Meat and Livestock Commission by The Grocer RF Brookes' award winning work R F Brookes Avana, part of the RHM group, has six sites in the UK producing chilled savoury products and baked lines for M&S, and pizza bases for the...
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Marketing chief Coppard sets his sights on trebling turnover
Merrydown has promoted from within to fill its long term vacancy for a director of marketing. Mike Coppard, who joined the company 18 months ago as customer marketing controller, has been acting director since the summer. He is to concentrate on...
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Profile: Kurt Bettin, CMA Central Marketing Organisation o
Accidental exile Kurt Bettin has spent 32 years masterminding the CMA's progress but now, as he tells Helen Gregory, Germany beckons A resident of this country for 32 years, German-born Kurt Bettin declares a fondness for Cheddar, bacon and...