All Marketing articles – Page 286
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The battle over detergents: It's a marketing coup as Co-op g
Exclusive Julian Hunt Co-operative Group has scored a major marketing coup by beating both Procter & Gamble and Unilever to market with dissolvable laundry liquid pouches. Brio Actipods, developed by McBride, go on sale in selected Co-op stores on...
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E-commerce: LMS appoints marketing partner
E-grocer Last Mile Solutions has appointed a new marketing partner for the launch of its online home shopping service which is still several months away. The service, which is yet to be named, is a joint venture with minority shareholder Waitrose....
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Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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Addis makes sweeping changes to its marketing team
The Addis houseware group put a series of marketing team changes in place this week. Senior category manager Kate Johnston has been promoted to consumer division marketing manager. Kevin Toes takes her place. Paul Frost becomes head of new product...
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MLC: British meat marketing (advertisement feature produced
MLC launches major push for beef and lamb A massive new £2.5 million beef and lamb campaign fronted by the Tim Nice But Dim character creation of popular television comedian, Harry Enfield, is launched by the Meat and Livestock Commission this...
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MLC: British meat marketing (advertisement feature produced
Targeting the younger lamb consumer With over 70% of lamb eaten by consumers aged over 45, the task ahead is to win and influence the younger generations who have drifted away from red meat in recent years. By enhancing the image, convenience and...
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MLC: British meat marketing (advertisement feature produced
Beef is back on the menu and a natural, versatile choice With post BSE beef sales well on the road to recovery, the MLC is aiming to grow the beef market further so that it becomes a popular choice throughout the week. Optimism for a full recovery...
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MLC: British meat marketing (advertisement feature produced
Developing the category to meet the consumer need for convenience Maurice McCartney, retail trade manager at the Meat and Livestock Commission believes that effective category management is key in driving the meat industry forward and states that...
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M&S in marketing reshuffle
Marks & Spencer is reorganising its marketing group in a reshuffle that will create at least three new senior posts. Baker Street has already stated that the necessary skills will be found externally. Group marketing director Alan McWalter will run...
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Profile: Danish Bacon and Meat Council's marketing director
Frying pans feels the heat Defending Danish bacon is a serious business these days. But John Howard is keeping his sense of fun He's a Cambridge classics scholar, former Ampleforth student, and has many other hallmarks of a man who is British to...
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Marketing: This big piggy
The latest MLC pigmeat ads have set out to disturb. How big a risk is there that such shock tactics will merely backfire, asks Karen Dempsey Using shock tactics in an advertising campaign is a high risk strategy. Get it right and it's an effective...
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Marketing: Sainsbury gets into bed with naked chef
Sainsbury is hoping to inject some passion into its advertising after signing up celebrity chef and Essex geezer Jamie Oliver as the new frontman for its marketing activity. Marketing director Sara Weller said: "All the new work is still focused...
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MARKETING DIRNKS: We can turn British market round'
In its bid to rebuild the franchise for German wines in the UK, producers are being offered a cash incentive to come up with innovative wines and marketing plans. The German Wine Institute has set aside £75,000 which will be awarded to up to three...
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Dairy Crest marketing chief joins Duchy Originals as md
The Prince of Wales' food brand Duchy Originals has appointed Belinda Gooding as its new managing director. She takes up the post in June. Currently the group marketing director at Dairy Crest, Gooding has worked on the launch of its organic cheese...