All Marketing articles – Page 29
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NewsJaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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Comment & OpinionSix trends influencing gen Z and millennial shoppers
These cohorts are seeking food & drink that improves sleep, mental health and more, says Signe Svanfeldt, lead nutritionist at Lifesum
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Comment & OpinionWe’re not yet at peak premium lager, but we’re getting close
Can Spanish lager Cruzcampo capture British hearts?
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NewsEstrella Galicia in £10m UK marketing drive
The push comprises radio and digital ads, as well as OOH spend
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NewsLidl promotes Joanna Gomer to marketing director
Gomer replaces Claire Farrant, who left Lidl to join BP in September last year
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NewsTesco and Sainsbury’s expand Aldi Price Match by over 100 products each
Tesco’s campaign now extends to over 750 products while Sainsbury’s is nearing the 700 mark
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Comment & OpinionBrands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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NewsMüller launches new wave of Declan Rice campaign
The seven-figure campaign begins on 3 June and will build on the previous Müller Rice campaign, launched in November 2022
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NewsHellmann’s targets flexitarians with plant-based mayo revamp
It has rebranded its Vegan Mayo as Plant Based Mayo and reformulated it
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Comment & OpinionHow fmcg can take advantage of summer sporting events
The evolving consumer habits around major sporting events offer opportunities and challenges, says Ananda Roy, SVP of global thought leadership and strategic insights at Circana
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NewsOld El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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NewsCathedral City launches TV advertising campaign
The adverts will run throughout May, June and July across national TV slots and social media
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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NewsAldi looking for enthusiasts to try its gin for free
The discounter is launching a ‘supermarket gin club’, with selected members to receive three bottles of its latest summer gin launches over an eight-week period
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportButters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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ProfilesMy food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes