All Marketing articles – Page 29
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NewsCharlie Bigham’s splashes £4m on ‘biggest’ TV ad to date
The ad will premiere on Channel 4 this evening (15 January), during Michael Mosley: Secrets of Your Big Shop
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NewsClipper Teas to invest more than £1m in new integrated campaign
The Ecotone UK-owned brand will press live on its largest campaign to date this week
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Comment & OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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NewsInfluencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
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Comment & OpinionCan Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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NewsAldi redesigns cider can as High Court considers Thatchers’ copycat claim
A judgement is due on 24 January on whether Aldi has been taking ‘unfair advantage’ of Thatchers’ brand reputation by copying elements of its Cloudy Lemon Cider can
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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NewsNoble Foods redesigns The Happy Egg Co brand to focus on animal welfare
For the first time since 2018, the brand has seen a complete design overhaul, including the return of its brand promise ‘happy hens lay tasty eggs’
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ProfilesMy food & drink job: Joe Farrar, senior brand manager, Oggs
‘Every 50ml of our egg alternatives we sell removes the need for a chicken egg’ says plant-based brand manager Joe
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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NewsTesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners
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NewsAsda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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NewsLucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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NewsBritish Lion Eggs launches £1m campaign
The marketing programme will aim to deliver trust and inspiration messages
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NewsPremium gelato brand Remeo enlists Brand of Brothers to drive growth
The licensed branded ice cream supplier will be responsible for product development, sales, marketing and distribution of Remeo’s range
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Range PreviewNew products hitting British supermarkets for Veganuary 2024
Household names and challenger brands alike are gearing up to capitalise on Veganuary
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Comment & OpinionWhat marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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NewsIceland Foods brings back 1p veg online offer for Christmas
The popular online offer returns, but for the first time will include veg from Iceland’s new own label
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Analysis & FeaturesWhat are the big opportunities and challenges for farm shops in 2024?
Leading industry figures give their views on what the coming year may hold for the farm shop and deli market