All Marketing articles – Page 30
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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NewsLipton ‘discontinues’ Peach Ice Tea in Instagram stunt
Lipton yesterday posted a graphic of its Peach can adorned with angel wings to the social media site
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NewsJeremy Clarkson’s Diddly Squat range hits Deliveroo Hop
“Slow farming meets rapid delivery” according to Diddly Squat and Deliveroo
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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ProfilesMy food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’
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NewsLidl launches second TikTok Shop sale, with its own version of viral treat Dubai chocolate
Lidl is set to sell a limited run of 6,000 Dubai-Style Chocolate bars on TikTok Shop later this week
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NewsDel Monte launches competition with Lawn Tennis Association and Jodie Burrage
The ‘Serve Up a Summer of Tennis’ campaign is part of a broader initiative to promote the relationship between an active lifestyle and the ‘goodness Del Monte offers’
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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NewsTofu brand Clearspring launches its first-ever consumer marketing campaign
Clearspring’s Clearly Authentic, Clearly Delicious campaign is the brand’s first outdoor advertising campaign
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NewsCadbury unveils Lotus Biscoff Dairy Milk chocolate bar
The NPD would ‘tap consumer interest in new flavours and textures, and drive cross-brand excitement’ said Mondelez
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Comment & OpinionMy Dragons’ Den experience: was it worth it?
We went into full project management mode a few months before filming: overhauling our website, refining messaging, and preparing for every scenario, says Laura Harnett, Seep founder
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Comment & OpinionAre M&S’s one-ingredient corn flakes really any healthier?
M&S took simplification of food to the next level earlier this week, with its one-ingredient corn flakes – but are consumers missing out?
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NewsMagnum billboard ads make ‘crack’ sound on radios of passing motorists
Motorists tuning into Heart via DAB radio have their listening interrupted by the brand’s ‘crack’ when they pass digital billboards
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Comment & OpinionWill Plenish’s ‘immunity’ ad trigger a health marketing clampdown?
The ASA says it can only act on an ad if a complaint is made, but there are compelling reasons for a proactive investigation into health marketing claims
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsSouthern Comfort teams up with Aitch for limited-edition liqueur
The Southern Comfort x Aitch tie-up will launch across national grocery multiples and convenience stores from this month
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NewsGoGo Squeez kids’ snacks get health-focused brand campaign
The brand is focusing on amplifying its natural health credentials as the range has 70% less sugar than other products in the category
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ProfilesMy food & drink job: Tamsin Fenn, brand manager, Häagen-Dazs
‘I like popping into supermarkets on holiday to see what other brands are doing abroad. It’s always interesting to see the types of flavours and different products on shelf’