All Marketing articles – Page 30
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Comment & OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Analysis & FeaturesPetfood 2023: Pricier pets drive gains for own label
Pet owners trade down as prices soar
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Analysis & FeaturesSoup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Analysis & FeaturesHow advertisers got serious about humour: Top Campaigns 2023
i The days of earnest, purpose-driven marketing may be behind us. This year brands have turned to laughter to entice and entertain shoppers
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Comment & OpinionDitch siloed thinking to embrace digital innovation
When it comes to supercharging digital asset and content workflows, brands and retailers must aim for a holistic approach, says Rainer Usselmann, co-founder and group head of commercial at Happy Finish
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NewsFry’s teams up with Aardman for Chicken Run-branded vegan nuggets
The launch will coincide with a new Chicken Run film and Veganuary
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NewsUnilever under CMA investigation for ‘overstating’ environmental claims
The CMA said an initial review uncovered ‘a range of concerning practices’ in Unilever’s marketing efforts
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NewsMeatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter
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Comment & OpinionJane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions
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NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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Comment & OpinionRetailers are breaking HFSS rules without consequence
Our report found stores displaying sweets, crisps and fizzy drinks in prominent areas, says Beth Bradshaw, project manager at Food Active
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NewsNoble Foods redesigns Freshlay Farms egg brand
Freshlay Farms will launch on 11 December in Tesco, Sainsbury’s, Asda and Co-op with newly packaged Golden Yolker eggs renowned for their deep rich yolks
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Comment & OpinionGenetically modified foods must come with a warning
The FSA’s approach rides roughshod over what consumers want, says Joanna Blythman, food journalist and author of Swallow This
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NewsUnilever and Accenture partner to ‘scale generative AI’
The work will commence at Unilever’s global AI R&D centre Horizon3 Labs, which opened in Toronto in November
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Analysis & FeaturesWhat do supermarket beer buyers want to see from brewers?
Finding space on supermarket shelves for new beer brands is tricky, yet there are key needs brewers can fill to make their products stand out for supermarket beer buyers
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NewsThe Good Crisp Company debuts free-from Pringles alternative in the UK
The launch is being supported by nascent fmcg consultancy Balloon Brand
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NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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Analysis & FeaturesAre healthier sales targets too easy?
Food manufacturers are setting healthier sales targets, but critics accuse them of unambitious goals and sleight of hand
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Comment & OpinionLily’s Kitchen takes low-budget approach for a cute Christmas
A charming low-budget campaign can capture festive goodwill if done right
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NewsInvestigation finds ‘blatant disregard’ for HFSS rules at some supermarkets
An investigation found that while most stores have been operating ‘within the spirit of the law’, others had been largely ignoring the rules