All Marketing articles – Page 30
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Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Comment & OpinionBrands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Comment & OpinionJude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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NewsAsda launches Exceptional premium range to ‘elevate’ quality
The Exceptional range will “champion taste whilst providing shoppers with the very best quality” the retailer said
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NewsBudweiser Brewing Group enlists Pixie Lott for UK Brutal Fruit Cider launch
The South African fruit cider is targeted at younger and female shoppers
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NewsAldi hits back at price match schemes in new TV ad campaign
Aldi also plans to showcase ‘swap and save’ suggestions, positioning products from Asda, Tesco and Sainsbury’s alongside its cheaper alternatives
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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NewsTrip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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NewsOcado strikes customer acquisition deal with Getir
Discounts have been sent to former Getir and Gorillas customers urging them to shop with Zoom by Ocado
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsAnchor launches squeezy butter product
The new butter product is designed to provide a ‘faster, easier route to more buttery bakes, with just a squeeze’
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NewsChallenger beer brand Jubel rolls out ‘dialled up’ refresh
The rebrand was launched at a barber shop in Hackney Wick last week
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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NewsSugro e-rewards launches on WhatsApp to reach more members
The programme rewarding members for completing tasks will now be available to access on mobile phones
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Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment & OpinionDoes retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
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Comment & OpinionWhy brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor