All Marketing articles – Page 31
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsYoplait relaunches Frubes with focus on nutrition and naturality
The new pack calls out the use of natural flavours and no added colours. It will also carry a new reassurance message focused on Frubes’ nutritional benefits
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WhitepapersA guide to driving meaningful growth with post-launch insights
What separates winning innovations from those that fade fast? Download this whitepaper to discover how to leverage post-launch insights to fuel smarter decisions, reveal growth opportunities and shape future innovation strategies.
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NewsSoft drinks challenger Hip Pop rolls out ‘striking’ rebrand
The refresh features vibrant fruit illustrations
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NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
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Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
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Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
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NewsBirds Eye launches frozen international-flavoured fish range
The six-strong range contains four new products, including Mexican-inspired Tortilla Crumb Fish Fillets and Mediterranean-inspired Focaccia Crumb Fish Fillets
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NewsMagnum Tonic Wine to standardise labels across UK and Jamaican markets
The two different labels were ‘causing confusion among consumers’ said Mandeep Singh of Singh’s Premier
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsBabybel launches limited-edition packs and campaign for Red Nose Day
The campaign comes with the tagline ‘Does My Nose Look Red In This?’ as a nod to Babybel cheese’s shape and Red Nose Day
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NewsThe Coconut Collab launches strawberry protein yoghurt
The new product has no added sugar and contains 9g of protein from almond and soy
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NewsUK food and drink sellers take to Chinese marketplace Temu
Tetley and Yorkshire teabags, Candy Kittens sweets, Fanta, Nerds, Tassimo coffee pods and Bounty wafer rolls are among the slew of products being sold via Chinese cut-price marketplace Temu by UK-based resellers
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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NewsSupermarket Christmas ads face axe under HFSS rules change
Hundreds of millions of pounds of Golden Quarter ad spend are in limbo amid confusion over the proposed changes
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Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
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NewsMcCain launches regenerative farming campaign with Rachel Brosnahan
Research from McCain has shown most people are not sure what regenerative agriculture is or its role in mitigating the impacts of climate change
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![[yellow tail] Shiraz in new packaging in table setting. Credit Chris Pearce](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/9/5/5/350955_yellowtailshirazinnewpackagingintablesetting.creditchrispearce_519850.jpg)
NewsYellow Tail wine rolls out ‘sleek, contemporary’ rebrand
The refresh claims to make Yellow Tail ‘easier to shop’
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.