All Marketing articles – Page 31
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ProfilesMy Alternative CV: Co-op’s Christopher Byrne on Kylie, Mel B and Muriel’s Wedding
Co-op’s head of brand, creative and in-store marketing wants Victoria Beckham and Miriam Margolyes to eat crisp sandwiches together
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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NewsTesco quadruples number of digital screens in media rollout
The supermarket today announced it had installed its 1,800th screen, up from around 400 in March
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NewsProcter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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NewsM&S ‘Team Romford’ bidding for Christmas number one again
‘Maybe This Christmas Time’ features visual merchandiser Jack Brooker singing and rapping, in a video which also showcases M&S food
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Comment & OpinionWe can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionQuality Street’s John Barnes wrapping ad is a game-changer for advertising
Retailers and suppliers have gone in several new directions this year, with ‘sadvertising’ notably absent while humour and quirkiness has been dialled up
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Comment & OpinionTesco’s Christmas ad provides bizarre body horror
A dad becomes part Christmas tree, like a Jack-in-the-Green, while his wife turns into a snow-mum
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Analysis & FeaturesHow small brands can navigate supermarket trade investment ‘asks’
Startups and challenger brands facing ‘exorbitant’ media and promotions charges from supermarket buyers
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Analysis & FeaturesWill daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Comment & OpinionWill Cadbury’s new Creme Egg chocolate bar be successful?
Cadbury unveiled its latest Creme Egg spin-off last week, however, this isn’t the UK’s first Creme Egg chocolate bar
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NewsNorthern Monk beers discontinued over Portman Group code violations
An anonymous complainant said one of the beers had appealed to their four-year-old child
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NewsGopuff launches ‘Apple Deals’ Black Friday campaign
Continuing the Black Friday theme, there will be further promotions in alcoholic apple drinks on what Gopuff is calling ‘Cider Monday’
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NewsCo-op ditches Christmas ad in favour of community donation campaign
From today, the society is calling on shoppers to give “the gift of community spirit”
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NewsJump Ship Brewing launches legal challenge against BrewDog
Jump Ship claims to have first launched a beer called Shore Leave in 2022
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NewsEstrella Galicia calls out ‘Span-ish’ imposters in new campaign
Estrella Galicia has been brewed in Spain since 1906
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NewsQuality Street releases Christmas rap video starring John Barnes
The campaign aims to encourage shoppers to recycle their paper sweet wrappers
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking