All Marketing articles – Page 32
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsAsda launches overhauled retail media offering LS Eleven Media Services
Formerly known as Asda Media Partnerships, the new business unit is named after the postcode of Asda’s headquarters in Leeds
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Comment & OpinionCountry of origin labelling rules will crack down on ambiguity
Provenance labelling is coming under increased regulatory scrutiny, says Simon Tingle, partner and head of regulatory at law firm Gordons
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsAlpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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NewsTesco offers up to £50 in loyalty points in Clubcard Challenges campaign
The supermarket giant said it was inviting three million loyalty card holders to take part in the Clubcard Challenges campaign, which lauches next month
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ProfilesMy food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’
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Comment & OpinionJason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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Comment & OpinionWhat marketers can learn from stand-up comedy
Marketers worry humour isn’t premium or isn’t right for their category, but this is completely untrue, says Jonathan Fraser, chief strategy officer & co-founder of Trouble Maker
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NewsFlorette partners with Jet2holidays and Megan McKenna
The on-pack promotion will launch on 1 May and appear on over six million packs of Florette
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ProfilesMy food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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Comment & Opinion‘Nanny state’ fears perpetuate an unhealthy food system for children
The food system remains stacked against parents trying to do the right thing by their children, says Barbara Crowther, campaign manager of Children’s Food Campaign at Sustain
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NewsJeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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NewsCheestrings partners with The Garfield Movie
The snacking cheese brand will run an exclusive on-pack promotion in partnership with The Garfield Movie
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Comment & OpinionWill ASA research herald the end of ‘green’ fresh imagery?
Advertising imagery that appeared ‘fresh’ was able to elicit beliefs in much the same way as terms such as ‘natural’ or ‘plant-based’, says the ASA
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NewsOceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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NewsIceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’