All Marketing articles – Page 32
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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NewsTesco launches Christmas advert during I’m a Celebrity premiere
Tesco to air its Christmas advert during the premiere of I’m at Celebrity Get Me Out of Here on ITV at 9pm
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Comment & OpinionCan M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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Comment & OpinionJameson chills out with serendipity king José
Jameson’s new ad focuses on relaxation, rather than chuckles
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Analysis & FeaturesWho won the Christmas ads in 2023? Our judges give their verdict on all the ads that matter
This year’s batch of festive ads has been rolling out the celebs aplenty. But which is the best?
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NewsBrew York overhauls core range with trio of new beers
Joining the brewery’s roster are a ‘modern’ hazy session IPA and a low alcohol pale
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NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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NewsJustin King takes stake in influencer marketing platform Invyted
King joins Leon co-founder John Vincent, who is also an investor in the platform
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NewsTobacco giants are interfering more in health policy, says report
The UK has slumped from first place to 21st in a global ranking of countries for measures to stop the tobacco industry influencing public health policies
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ProfilesMy food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Comment & OpinionWhy Nestlé’s Caramac failed to cash in on the blonde chocolate boom
When Cadbury Caramilk hit the UK in June 2021, Mondelez hoped it would ‘bring incrementality to the market’
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Comment & OpinionHannah Waddingham leads Baileys’ Christmas campaign
Baileys probably thought hiring Hannah Waddingham to star in its Christmas ad couldn’t go wrong
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Comment & OpinionMaking the most of low & no drinks’ increased relevance this Christmas party season
It’s estimated that around 40% of UK adults are currently trying to moderate their alcohol, and a fifth of young adults don’t drink alcohol at all
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NewsAmazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience
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Comment & OpinionAilana Kamelmacher, Intune co-founder, doyenne of foodie PR and storyteller supreme
Ailana Kamelmacher has left an indelible mark on food and drink brands and also touched countless lives with her championing and mentoring of young people
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NewsSprouts on pizza for Deliveroo Christmas ad 2023
The festive campaign suggests going crazy with the gravy and that Christmas Eve equals Cantonese in new ad
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NewsTesco launches first marketing campaign for rapid Whoosh service
The campaign involves three TV adverts where “young urbanites” remain “blissfully immersed in their happy places” thanks to the speedy arrival of their Whoosh delivery
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Comment & OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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NewsDrty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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Comment & OpinionPhysical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners